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The Hard Copy

Sharath C

Sharath C George is a writer and marketer based in Bangalore, with over a decade of experience in digital strategy. He’s passionate about social entrepreneurship, mental health and tech. When he’s not working or playing with his toddler, you can find him chasing dopamine through photography, podcasting or HAM radio. Learn more at sharathcgeorge.com.

Man with meme on money
Case Studies - Product Design - Financial Services

Why Does Everyone Want a Fold Invite?

Sharath C George August 1, 2023January 6, 2024 5  min read
4 Perfora toothbrushes in front of round mirror
Case Studies - Brand & Marketing - Personal care

Can Perfora Disrupt Oral Care in India?

Sharath C George July 19, 2023January 6, 2024 6  min read
Gen z boy on skateboard wearing red sneakers
Consumer Insights - Fashion

Does Gen-Z Need a Separate Set of Brands?

Sharath C George June 28, 2023April 6, 2024 6  min read
Woman washing hands correctly
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

How AI and Human-Centred Design Improved Hand Washing in Public Hospitals

Sharath C George June 11, 2023April 3, 2024 7  min read
Baby lying on back wearing cloth diaper
Case Studies - Brand & Marketing

How SuperBottoms Is Building a New Category

Sharath C George April 11, 2023April 27, 2023 6  min read

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