SATURDAY 04 april

Surviving A Recession

What should you be doing when the fear of a looming recession means skittish clients, stalled projects and delayed payments?

Deepak Gopalakrishnan asks Meeta Malhotra, Founder, The Hard Copy, how design and brand consulting firm, Ray+Keshavan – where she was was one of two partners – survived the 2009 recession.

Who should attend: Senior people from creative businesses and freelancers who are worried that the fallout from the Covid pandemic will affect their business

Cost: Rs.200 per attendee. All proceeds will go to, to aid their efforts to provide food and hygiene products to migrant workers

10.30 am to 11 am: Deepak asks Meeta to share her experience of steering Ray+Keshavan through the recession of 2008 – a particularly challlenging time for the firm since it had just been acquired by WPP and faced extremely tough targets.

11 am to 11.30 am: Q&A

We want this to be an interactive sessions so attendees are limited

You can read the takeaways here