Runway (House of Titan)
Who: After Irth, the handbag brand, here’s another offering from the House of Titan.
Why: The Indian Premium Sunglasses market is estimated at Rs 800 cr. Remember that Titan Eyewear’s nemesis, Lenskart, is seeing success with its premium brand called John Jacobs.
What: Runway is currently a multi-brand retailer, on the lines of Sunglass Hut, but we bet we’ll see a private label brand from Titan in there soon.
Also read this great story on John Jacobs: How John Jacobs is Building an Aspirational Brand.