Case Studies
The single destination for the best work across design, product and branding.
From Content to Commerce: The Better Home
How media platform, The Better India, launched a home cleaning brand and hit Rs. 1 crore monthly revenue in nine months
Go-Get-Em: How Gojek Attracted Talent in India
The Indonesian super-app has built a brand amongst India’s engineering, product and design community
How Headphone Zone’s Community Helps Retention
Lessons in community building from a niche e-tailer
A Caring New Brand Identity for Nagarro
The identity for this technology company was developed by in-house teams
A Seamless Brand Experience For Irasva
Landor & FITCH design a contemporary jewellery brand aimed at modern women
Refreshing the Visual Identity for CSMVS (earlier Prince of Wales Museum)
Alok Nanda & Co has created a modern visual identity for CSMVS that maintains continuity with the old
Tata AIG Redesigns Digital Presence
The Minimalist removed choice paralysis while redesigning the company’s website
YUJ Designs Wins Red Dot Award 2020 for Tata Motors EV App
The app creates a seamless interface between vehicle and driver and includes a feature to improve driving behaviour
Have a Seat
How MakeMyTrip redesigned seat selection on buses to give travellers a more comfortable journey
The Challenge of Branding Country-Made Liquor
Green Goose Design is helping Triveni Engineering & Industries address an unorganised market through new alcohol brands
Itu Chauduri Design Creates Identity and Packaging for ‘What If’
The packaging for a summer drink seeks to create a new category with its whimsical approach
Samsung’s New Out-of-the-Box Packaging
The eco-friendly packs can be made into different household items, including a cat-house
Kahani Publishes Storycity Art Deco Guide to Mumbai
Deco by the Bay allows people to discover the city’s Art Deco landmarks on a self-guided tour
How Urban Company ‘Pros’ Got Back To Work
Home services provider Urban Company has re-engineered SOPs to restart services
Ektype Releases Sama – A New Typeface in Seven Languages
Mumbai-based type foundry Ektype, has released a new licesnsed typeface called Sama
