SuperBottoms, a sustainable cloth diaper company, is creating a new category, while holding off competitive threats from giants like P&G. In this case study, we look at how the company is achieving this through community building and lean marketing.
Despite diverse offerings that range from UPI payments to romantic holidays, CRED manages to deliver a streamlined experience that doesn’t feel fragmented or cluttered. We find out how they do it.
With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.