With 2.3million paying subscribers, Kuku FM is busting the myth that a non-English speaking, non-metro audience will never pay for content subscription. We do a deep dive into their content and growth strategy
Given the news that Vistara Airlines will be merged with Air India, Meeta Malhotra looks back at how the brand identity for the premium airline was created in 2015.
In 2020, the design consultancy, Parallel Labs, ran a two-week sprint to make the government app, Digilocker, easier to use. Given the renewed focus on Digilocker in the recent budget, we trace how changes in the app's flow led to wider adoption.
With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.
