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Case Studies
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Case Studies
The single destination for the best work across design, product and branding.
Brand & Marketing
Case Studies
Brand & Marketing
Packaging
Paperboat and the Taste of Memories
Team THC
—
April 7, 2021
8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
Case Studies
Brand & Marketing
Packaging
And Nothing But The Truth
Deepak Gopalakrishnan
—
February 23, 2021
7 min read
How a premium food brand built a loyal following by breaking the rules.
Case Studies
Brand & Marketing
Packaging
Phool Breaks Brand and Design Stereotypes
Team THC
—
February 17, 2021
5 min read
Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products
See all
Brand Design
Case Studies
Brand Design
A Caring New Brand Identity for Nagarro
Team THC
—
October 14, 2020
4 min read
The identity for this technology company was developed by in-house teams
Case Studies
Brand Design
A Seamless Brand Experience For Irasva
Team THC
—
September 30, 2020
2 min read
Landor & FITCH design a contemporary jewellery brand aimed at modern women
Case Studies
Brand Design
Refreshing the Visual Identity for CSMVS (earlier Prince of Wales Museum)
Team THC
—
August 1, 2020
3 min read
Alok Nanda & Co has created a modern visual identity for CSMVS that maintains continuity with the old
See all
Digital Design
Case Studies
Digital Design
Tata AIG Redesigns Digital Presence
Team THC
—
November 25, 2020
5 min read
The Minimalist removed choice paralysis while redesigning the company’s website
Case Studies
Digital Design
YUJ Designs Wins Red Dot Award 2020 for Tata Motors EV App
Deepak Gopalakrishnan
—
November 21, 2020
4 min read
The app creates a seamless interface between vehicle and driver and includes a feature to improve driving behaviour
Case Studies
Digital Design
Make my Trip Says: Have a Seat
Team THC
—
September 23, 2020
5 min read
How MakeMyTrip redesigned seat selection on buses to give travellers a more comfortable journey
See all
Packaging
Case Studies
Brand & Marketing
Packaging
Paperboat and the Taste of Memories
Team THC
—
April 7, 2021
8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
Case Studies
Brand & Marketing
Packaging
And Nothing But The Truth
Deepak Gopalakrishnan
—
February 23, 2021
7 min read
How a premium food brand built a loyal following by breaking the rules.
Case Studies
Brand & Marketing
Packaging
Phool Breaks Brand and Design Stereotypes
Team THC
—
February 17, 2021
5 min read
Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products
See all
Service Design
Case Studies
Service Design
How Urban Company ‘Pros’ Got Back To Work
Deepak Gopalakrishnan
—
May 23, 2020
4 min read
Home services provider Urban Company has re-engineered SOPs to restart services
See all