Fold is a financial management app that launched a beta in January, 2023 with an invite-only model. It currently has 5000 users and a waiting list of 25,000 purely through word of mouth. We found out how they got here.
How an AI-powered device for implementing hand-washing protocols among healthcare workers required human-centric design interventions to be truly effective
Despite diverse offerings that range from UPI payments to romantic holidays, CRED manages to deliver a streamlined experience that doesn’t feel fragmented or cluttered. We find out how they do it.
With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.
