Case Studies

The single destination for the best work across design, product and branding.

Brand & Marketing

Fine exotic Indian chocolate packaging

Paul & Mike’s Sweet Spot

Team THC — 6 min read
A fine chocolate brand from Kerala is setting out to put India on the global chocolate map by breaking category codes
PhonePe Brand Identity Case study

PhonePe:Building a Brand for Every Indian

Team THC — 5 min read
The payments company has undertaken a major brand refresh. In the first of this series on PhonePe’s brand, we look at their approach to brand strategy.
Model wearing Tshirt from Indian D2C Fashion Brand March

Marching to a Different Beat

Team THC — 5 min read
How D2C apparel brand March is overturning existing notions about fashion e-commerce

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Brand Design

Keventers Ice Cream Packaging Design

Keventers: A Heritage Brand For Millenials

Team THC — 5 min read
As Keventers expands both product range and digital presence, it has refreshed its brand identity to include a mascot
PhonePe New Colours Case Study

PhonePe’s Purple Patch

Team THC — 7 min read
In the second story of the series, we look at the refresh of PhonePe’s brand identity. The new system incorporates visual and sonic branding and works seamlessly across the online and offline worlds.

A Caring New Brand Identity for Nagarro

Team THC — 4 min read
The identity for this technology company was developed by in-house teams

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Product Design

sharechat chat room audio

India’s Own Clubhouse Has a Twist

Team THC — 5 min read
Indian social media platform, ShareChat, may have figured out monetisation for its buzzing audio rooms

Tata AIG Redesigns Digital Presence

Team THC — 5 min read
The Minimalist removed choice paralysis while redesigning the company’s website

YUJ Designs Wins Red Dot Award 2020 for Tata Motors EV App

Deepak Gopalakrishnan — 4 min read
The app creates a seamless interface between vehicle and driver and includes a feature to improve driving behaviour

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Packaging

Fine exotic Indian chocolate packaging

Paul & Mike’s Sweet Spot

Team THC — 6 min read
A fine chocolate brand from Kerala is setting out to put India on the global chocolate map by breaking category codes

Taru: Grassroots movement to D2C brand

Team THC — 4 min read
Taru's unique design approach for its range of organic food connects farmers, consumers and tribal artists
Keventers Ice Cream Packaging Design

Keventers: A Heritage Brand For Millenials

Team THC — 5 min read
As Keventers expands both product range and digital presence, it has refreshed its brand identity to include a mascot

See all

Service Design

How Urban Company ‘Pros’ Got Back To Work

Deepak Gopalakrishnan — 4 min read
Home services provider Urban Company has re-engineered SOPs to restart services

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