Case Studies

The single destination for the best work across design, product and branding.

How Atomberg is Fanning a New Wave in Home Appliances

Team THC — November 23, 2021 9 min read

By combining innovative technology with smart brand-building, Atomberg hopes to shake up the consumer durables market in India

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Team THC — September 1, 2021 6 min read

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

Case Studies
- Brand & Marketing
- Packaging

Mixing it Up with Sepoy & Co.

Team THC — August 18, 2021 6 min read

This brand of botanical mixers and beverages is adopting a design-driven recipe for success

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Apraava Energy’s New Brand Identity Uses Generative Design

Team THC — December 1, 2021 4 min read

Landor & Fitch has designed a dynamic identity for the energy company that uses a generative tool to create novel forms based on data from Apraava's plants.

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Team THC — September 1, 2021 6 min read

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

Case Studies
- Brand Design
- Packaging

Sustainable Packaging for a CBD Brand

Team THC — July 27, 2021 3 min read

Goa-based agency Fuel Design Co, has used recycled paper and soy ink to create sustainable packaging for Australian CBD skincare brand Herb House

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MakeMyTrip Humanises Holiday Planning

Team THC — October 27, 2021 6 min read

In the first of a two-part series on product and design at MakeMyTrip (MMT), we look at the insights that powered their recent relaunch of Holiday Packages.

Case Studies
- Product Design

MMT’s Ship of Theseus Approach to Design

Team THC — October 27, 2021 5 min read

In the second of this two-part series, we learn what it really takes to design for a ‘super-app’ that is used by 1 in 4 Indian travellers.

Case Studies
- Product Design

Savings app Jar has raised a $4.5 million round and created remarkable amounts of buzz in less than 6 months. We take a look at how customer insights and a thoughtful product design approach have powered their initial traction.

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