Case Studies

The single destination for the best work across design, product and branding.

Brand & Marketing

Case Studies
- Product Design
- Brand & Marketing

The Making of The Unfiltered Tour

Team THC — June 21, 2022 6 min read

The award-winning guerilla tour of the British Museum, created by Dentsu Webchutney for Vice Media, has created waves and won awards. We go behind-the-scenes with the team to uncover how they pulled off this ‘Oceans 11 Meets Banksy’ project. (Also includes the prototype they used for the pitch).

Case Studies
- Brand & Marketing

Heads Up For Tails: Building a Brand in an Unbranded Industry

Deepak Gopalakrishnan — May 4, 2022 8 min read

We find out how HUFT is building a brand in an unbranded market, using a combination of soul and sound marketing strategy.

Case Studies
- Brand & Marketing

Paper to Pixels: How OYO Increased Brand Consideration

Team THC — April 6, 2022 7 min read

The global travel technology company is deploying a unique advertising strategy to create positive buzz around the brand

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Brand Design

Case Studies
- Brand Design

Why GSK Rebranded

Team THC — June 12, 2022 2 min read

The GSK rebrand is a direct result of a growing trend to separate pharma and consumer good businesses

Case Studies
- Brand Design

GVK Bio Rebrands to Aragen

Team THC — April 26, 2022 2 min read

GVK Bio partnered with TSK Design to rebrand to Aragen and position itself within the global biopharma growth story.

Case Studies
- Brand Design

MPL Ups Its Design Game

Team THC — March 23, 2022 6 min read

As it scales globally, the e-sports and mobile gaming platform has launched a new brand positioning and identity

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Product Design

Case Studies
- Product Design
- Brand & Marketing

The Making of The Unfiltered Tour

Team THC — June 21, 2022 6 min read

Case Studies
- Product Design

MakeMyTrip Humanises Holiday Planning

Team THC — October 27, 2021 6 min read

In the first of a two-part series on product and design at MakeMyTrip (MMT), we look at the insights that powered their recent relaunch of Holiday Packages.

Case Studies
- Product Design

MMT’s Ship of Theseus Approach to Design

Team THC — October 27, 2021 5 min read

In the second of this two-part series, we learn what it really takes to design for a ‘super-app’ that is used by 1 in 4 Indian travellers.

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Packaging

Case Studies
- Brand & Marketing
- Packaging

The Dunzo Playbook: 5 Secrets to Brand Love

Deepak Gopalakrishnan — February 16, 2022 8 min read

Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.