Case Studies

The single destination for the best work across design, product and branding.

Brand & Marketing

Front and back of a male model wearing an apron with new Licious logo

Licious: Rebranding for the Love of Meat

Gowri N Kishore — 6 min read
The meat brand has moved beyond its initial functional proposition, to an expansive identity that is about taste and a passion for good food.
Baby lying on back wearing cloth diaper

How SuperBottoms Is Building a New Category

Sharath C George — 8 min read
SuperBottoms, a sustainable cloth diaper company, is creating a new category, while holding off competitive threats from giants like P&G. In this case study, we look at how the company is achieving this through community building and lean marketing.

iD Fresh Food: A Batter Way to Do Business

Gowri N Kishore — 7 min read
The fresh food brand has won over customers by building a DNA of innovation and consistently delivering on their brand promise.

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Brand Design

Front and back of a male model wearing an apron with new Licious logo

Licious: Rebranding for the Love of Meat

Gowri N Kishore — 6 min read
The meat brand has moved beyond its initial functional proposition, to an expansive identity that is about taste and a passion for good food.

Designing the Brand Identity for a Contemporary Museum

Team THC — 4 min read
Tania Singh Khosla, founder, Tsk Design, shares the thinking behind the brand identity for the new Museum of Art & Photography at Bengaluru.
Arched Doorway in Goa airport with new logo

Creating the Brand for Goa’s New Airport

Team THC — 6 min read
The brand strategy and identity for the new airport at Mopa, Goa, aim to create a destination that combines the familiar with the fresh.

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Product Design

Screengrab with images from Cred's Neopop design system in blue and black

How CRED Delivers a Unified Product Experience

Team THC — 4 min read
Despite diverse offerings that range from UPI payments to romantic holidays, CRED manages to deliver a streamlined experience that doesn’t feel fragmented or cluttered. We find out how they do it.
sonata watch on a background of grey gears

How Titan’s Sonata Changed Brand Perception Through Design

Team THC — 4 min read
A customer insight helped India's largest selling watch brand create a new product range that improved brand image and became a commercial success
screenshot of Kirloskar Vasundhara home page with a leopard and a quote saying broken links can be changed, extinct species cannot

Doing More With 404

Gowri N Kishore — 3 min read
Environmental organisation Kirloskar Vasundhara’s new website uses dead links to tell you about species that once lived.

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Packaging

iD Fresh Food: A Batter Way to Do Business

Gowri N Kishore — 7 min read
The fresh food brand has won over customers by building a DNA of innovation and consistently delivering on their brand promise.
Range shot of Chaayos tea packs, including chai masala, adrak elaichi. turmeric, herbal and instant, with glass full of tea

The Chaayos Cup of Desi Success

Team THC — 4 min read
With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.
Dunzo brand building case study

The Dunzo Playbook: 5 Secrets to Brand Love

Deepak Gopalakrishnan — 8 min read
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.

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Service Design

How Urban Company ‘Pros’ Got Back To Work

Deepak Gopalakrishnan — 4 min read
Home services provider Urban Company has re-engineered SOPs to restart services

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