The award-winning guerilla tour of the British Museum, created by Dentsu Webchutney for Vice Media, has created waves and won awards. We go behind-the-scenes with the team to uncover how they pulled off this ‘Oceans 11 Meets Banksy’ project. (Also includes the prototype they used for the pitch).
The award-winning guerilla tour of the British Museum, created by Dentsu Webchutney for Vice Media, has created waves and won awards. We go behind-the-scenes with the team to uncover how they pulled off this ‘Oceans 11 Meets Banksy’ project. (Also includes the prototype they used for the pitch).
In the first of a two-part series on product and design at MakeMyTrip (MMT), we look at the insights that powered their recent relaunch of Holiday Packages.
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.