Case Studies

The single destination for the best work across design, product and branding.

Brand & Marketing

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Team THC — September 1, 2021 6 min read

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

Case Studies
- Brand & Marketing
- Packaging

Mixing it Up with Sepoy & Co.

Team THC — August 18, 2021 6 min read

This brand of botanical mixers and beverages is adopting a design-driven recipe for success

Case Studies
- Brand & Marketing
- Packaging

Paul & Mike’s Sweet Spot

Team THC — July 21, 2021 6 min read

A fine chocolate brand from Kerala is setting out to put India on the global chocolate map by breaking category codes

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Brand Design

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Team THC — September 1, 2021 6 min read

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

Case Studies
- Brand Design
- Packaging

Sustainable Packaging for a CBD Brand

Team THC — July 27, 2021 3 min read

Goa-based agency Fuel Design Co, has used recycled paper and soy ink to create sustainable packaging for Australian CBD skincare brand Herb House

Case Studies
- Brand Design
- Packaging

Keventers: A Heritage Brand For Millenials

Team THC — July 7, 2021 5 min read

As Keventers expands both product range and digital presence, it has refreshed its brand identity to include a mascot

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Paytm Shakes Up Payments

Team THC — September 21, 2021 4 min read

In the first of a two-part series, we look at the changes Paytm has made to its product and design to address the shifts in the way Indians are using payments

Case Studies
- Product Design

Under Paytm’s Design Hood

Team THC — September 21, 2021 5 min read

In the second of a two-part series, we look at the changes Paytm has made to its interface and design systems as part of its new product launch. This includes creating a core UI library for developers.