Case Studies

The single destination for the best work across design, product and branding.

Brand & Marketing

Model wearing Tshirt from Indian D2C Fashion Brand March

Marching to a Different Beat

Team THC — 5 min read
How D2C apparel brand March is overturning existing notions about fashion e-commerce

Paperboat and the Taste of Memories

Team THC — 8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
And Nothing But The Truth

And Nothing But The Truth

Deepak Gopalakrishnan — 7 min read
How a premium food brand built a loyal following by breaking the rules.

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Brand Design

A Caring New Brand Identity for Nagarro

Team THC — 4 min read
The identity for this technology company was developed by in-house teams

A Seamless Brand Experience For Irasva

Team THC — 2 min read
Landor & FITCH design a contemporary jewellery brand aimed at modern women

Refreshing the Visual Identity for CSMVS (earlier Prince of Wales Museum)

Team THC — 3 min read
Alok Nanda & Co has created a modern visual identity for CSMVS that maintains continuity with the old

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Digital Design

Tata AIG Redesigns Digital Presence

Team THC — 5 min read
The Minimalist removed choice paralysis while redesigning the company’s website

YUJ Designs Wins Red Dot Award 2020 for Tata Motors EV App

Deepak Gopalakrishnan — 4 min read
The app creates a seamless interface between vehicle and driver and includes a feature to improve driving behaviour

Make my Trip Says: Have a Seat

Team THC — 5 min read
How MakeMyTrip redesigned seat selection on buses to give travellers a more comfortable journey

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Packaging

Paperboat and the Taste of Memories

Team THC — 8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
And Nothing But The Truth

And Nothing But The Truth

Deepak Gopalakrishnan — 7 min read
How a premium food brand built a loyal following by breaking the rules.

Phool Breaks Brand and Design Stereotypes

Team THC — 5 min read
Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products

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Service Design

How Urban Company ‘Pros’ Got Back To Work

Deepak Gopalakrishnan — 4 min read
Home services provider Urban Company has re-engineered SOPs to restart services

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