Akshayakalpa, an organic dairy and food brand, has crossed Rs. 100 Cr annual turnover with hardly any marketing spend. We take a look at how this mission-led brand is combining commerce and community upliftment
We go behind-the-scenes at a recent K-pop concert held by boAt in partnership with Digitas, to find out what it took and how it has worked for the brand
The brand and website redesign for Khoj, an international arts collective, was founded on a series of interesting insights. Design studios Thoughtput and Novel walk us through their thinking.
The brand and website redesign for Khoj, an international arts collective, was founded on a series of interesting insights. Design studios Thoughtput and Novel walk us through their thinking.
With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.
Sai Ganesh, Head of Brand, Dunzo, shares their playbook for building a loved brand personality. This story has solid advice and some very interesting anecdotes.
