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The Hard Copy

Brand & Marketing

Case studies from new and established brands, with growth tips and granular marketing advice that have delivered results

Illustration of coffee bean black and white with Subko written in English. Hindi and Urdu
Case Studies - Brand & Marketing - Brand Design - Packaging - Food & Beverage

The Subko Story

Team THC August 25, 2024August 28, 2024 7  min read
AI generated image of parrot carryng a bag with Rs symbol on it
Case Studies - Brand & Marketing - Financial Services

How Khatabook Integrates AI Into Creative Workflows

Gowri N Kishore August 7, 2024August 28, 2024 6  min read
grid of 6 faces - 4 women and 2 men from rural India
Case Studies - Brand & Marketing - Financial Services - Next Billion Stories

Rang De: Credit Where It’s Due

Team THC July 23, 2024August 7, 2024 5  min read
Selection of Manam gift boxes, some opround, some rectabgle, some open, some closed on a dark green background
Case Studies - Brand & Marketing - Brand Design - Food & Beverage

Manam Chocolate Cultivates New Tastes

Team THC July 2, 2024August 7, 2024 7  min read
different coloured ropes forming a circle on a pale blue background
Case Studies - Brand & Marketing

The Power of Fractal’s Rituals

Team THC June 18, 2024July 25, 2024 4  min read
Three Nat Habit products on a pale green background, hair mask, all day malai and henna paste
Case Studies - Brand & Marketing - Personal care

Nat Habit Keeps it Fresh

Team THC June 10, 2024June 18, 2024 4  min read
Plum beauty product range with yellow background
Case Studies - Brand & Marketing - Personal care

Why Good Equals Great for Plum

Nivedita Ramesh March 12, 2024April 26, 2024 5  min read
Scene from Prabh Deep music video Ethe Rakh with Sikh musicians around a table
Case Studies - Brand & Marketing - Lifestyle

How John Jacobs is Building an Aspirational Brand

Team THC March 5, 2024April 3, 2024 4  min read
Tata ev car near lake with small camping tent
Case Studies - Brand & Marketing - Brand Design - Automotive

The Strategy Behind TATA.ev

Team THC February 27, 2024March 20, 2024 4  min read
Noto chocolate ice cream tub
Case Studies - Brand & Marketing - Packaging - Food & Beverage

A Guilt-Free Scoop From NOTO

Gowri N Kishore January 31, 2024April 3, 2024 7  min read
Kotak CMO with Kotak Logo and text that says Kona Kona Kotak
Case Studies - Brand & Marketing - Financial Services

How Kotak Built a Powerful Banking Brand

Meeta Malhotra January 16, 2024March 14, 2024 5  min read
Man and woman jumping and holding yellow bags
Case Studies - Brand & Marketing - Product Design - Lifestyle

Mokobara and the Joy of Travel

Nivedita Ramesh November 15, 2023February 29, 2024 5  min read

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