I started The Hard Copy because I found it frustrating that there was so much information asymmetry in the creator ecosystem in India.

Despite a rich, diverse and growing set of creators and makers, there is no documentation, no single point of reference, no one place where the community could share and learn.

As I started this journey, I realised that there was a bigger issue to be solved – and that was to redefine the way creators and creativity are commonly viewed. Instead of living and working in our own bubbles, we need to help businesses, government and investors understand the true value of what this community brings to the table.

The Hard Copy is for and by practitioners. Our focus is on the intersects between design, technology, data, product and brand. We will always attempt to behind the scenes to uncover the ‘how’ – at the end of every story, you must feel like you have discovered something new, something that will add value to your career or your life.

So, welcome on board. I very much hope you will be part of our community and our journey. I’ll be sharing everything we do and I’d love to hear your feedback.

We’ll send you a roundup of interesting stories, analysis and events every Sunday. Do sign up here. I think you’ll enjoy hearing from us.

Meeta Malhotra, Founder, The Hard Copy