The Hard Copy (THC) is a publication for and by practitioners. Our focus is on the intersects between design, technology, data, product and brand.
I have been a practitioner all my life. A closet geek, I started my career with Infosys when they were just starting up. I was one of two partners at Ray+Keshavan, the country’s leading brand and design consultancy, before its acquisition by WPP-owned Brand Union. I’ve had the privilege of creating and growing brands like Airtel, Kotak Bank, Mother Dairy, Titan, Arvind, Fortis, Max, Aditya Birla Capital, Vistara Airlines and many more. Because I’ve always wanted to develop a product, I co-founded KineticGlue, a social enterprise platform that was acquired by BMC Software in 2013. I am also an angel investor and advisor with Kstart, Kalaari Capital’s seed stage fund.
I am impatient with jargon and woolly advice with a 30,000 foot perspective. At THC, we will always attempt to get behind the scenes to uncover the ‘how’ – at the end of every story, you must feel like you have discovered something new, something that will add value to your career or your life.
The team at THC comprises practitioners like me, who have had successful careers in different fields. We will be drawing on this collective expertise to create resources for you that really work.
So, welcome on board. I very much hope you will be part of our community and our journey. I’ll be sharing everything we do and I’d love to hear your feedback.
We’ll send you a roundup of interesting stories, analysis and events every Sunday. Do sign up here. I think you’ll enjoy hearing from us.
Meeta Malhotra, Founder, The Hard Copy