Insights

Hand pouring gin cocktail from mixer into a glass with ice. Cut sections of grapefruit are set on a table in front of a lush green plant

The Indianness in Indian Gin Design

Gowri N Kishore — 8 min read
crossroad with grass in between

Advice from Team Diageo for Founders & Brands

Team THC — 4 min read

Counter-Intuitive Brand Moves

Team THC — 3 min read
composite with images of different rebrands

Three Kinds of Recent Rebrands

Team THC — 4 min read
Vertical strips showing campa, sprite, pepsi, coke and thums up bottles

India’s Cola History Through Logos

Team THC — 5 min read

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