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Next Billion Stories

Stories, insights and case studies that go beyond the surface to understand what is working in India and why

grid of 6 faces - 4 women and 2 men from rural India
Case Studies - Brand & Marketing - Financial Services - Next Billion Stories

Rang De: Credit Where It’s Due

Team THC July 23, 2024August 7, 2024 5  min read
Woman washing hands correctly
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

How AI and Human-Centred Design Improved Hand Washing in Public Hospitals

Sharath C George June 11, 2023April 3, 2024 7  min read
Hand holding phone with Digilocker screen. Suitcase with handle in background
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

Making Digilocker Easier to Use

Team THC February 8, 2023April 3, 2024 5  min read
One village woman holds put phone to other
Case Studies - Product Design - Next Billion Stories

How Gram Vaani is Giving Rural Communities a Voice

Gowri N Kishore January 31, 2023February 15, 2023 6  min read
One man is standing in a doorway while another squats, while holding a tool
Consumer Insights - Next Billion Stories

What’s it Like Being a Young Urban Man in India Today?

Ashutosh WakankarRicha Chhabra October 11, 2022April 6, 2024 8  min read
Indian Content Case Study
Insights - Design & Product - Next Billion Stories

Pratilipi Sticks to the Story

Team THC August 25, 2021August 17, 2022 4  min read
sharechat chat room audio
Case Studies - Product Design - Next Billion Stories

India’s Own Clubhouse Has a Twist

Team THC June 22, 2021August 25, 2021 4  min read
Hindi website
Insights - Next Billion Stories

Why Your Website Should Look Beyond English

Souvik Das Gupta February 21, 2021March 6, 2021 5  min read
Paytm Uses Voice to Reassure Small Businesses
Insights - Next Billion Stories

Paytm Uses Voice to Reassure Small Businesses

Team THC January 27, 2021February 10, 2021 3  min read
The Edtech That India Needs
Insights - Next Billion Stories

The Edtech That India Needs

Team THC December 12, 2020February 3, 2021 3  min read
Observations from a Tier 2 Town
Insights - Consumer Insights - Next Billion Stories

Observations from a Tier 2 Town

Prashant Singh October 3, 2020April 6, 2024 5  min read
Why Design Needs Copyleft
Insights - Next Billion Stories - Government / Non-Profit

Why Design Needs Copyleft

Team THC August 22, 2020April 3, 2024 7  min read

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