Brand & Marketing

Key insights and latest trends from Indian and global brands

Products from Honasa brand portfolio

Why Honasa’s House of Brands Strategy is a Smart Move

Team THC — 4 min read
3 measuring tapes purple, pink, green

Marketing Metrics for Founders. (Part 1: < 20 crores)

Deepak Gopalakrishnan — 2 min read

Brands with Mags

Gowri N Kishore — 10 min read
screnshot of barbie movie wirth pink billboard saying Real world this way

Repositioning Barbie

Team THC — 5 min read
Gen z boy on skateboard wearing red sneakers

Does Gen-Z Need a Separate Set of Brands?

Sharath C George — 7 min read

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