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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

  • Original case studies from Indian brands
  • Updates on the global brand-building landscape
  • Q&A forum with experts
  • Exclusive events

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Featured Stories

Should you spoof competition

Is Spoofing Your Competitor a Good Idea?

The recent Cred-Magic Pin controversy has many brands asking this question
Team THC — 5 min read
Design must stop waste

We Have Been Terrible Designers

Richard van der Laken, graphic designer and co-founder of design platform, What Design Can Do, urges the design community to play a role in addressing the staggering waste crisis
Richard Van Der Laken — 5 min read

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Paperboat and the Taste of Memories

Team THC — 8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
And Nothing But The Truth

And Nothing But The Truth

Deepak Gopalakrishnan — 7 min read
How a premium food brand built a loyal following by breaking the rules.

Phool Breaks Brand and Design Stereotypes

Team THC — 5 min read
Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products

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Insights

Strategy, frameworks, updates, stories, interviews

In Conversation with Sir Martin Sorrell, Founder, S4 Capital

Meeta Malhotra — 11 min read
One of the best-known figures in the global marketing industry talks about being digital-only, his plans for India and what kind of agencies S4 Capital is looking for
mobikwik credit card data breach

Brand Breach: What Mobikwik Should Have Done

Team THC — 3 min read
How should Mobikwik have responded to the news of its data breach to minimise damage to its brand?

Is Your Brand on Discord? And Should it Be?

Tanya Desai — 5 min read
A look at why Discord, which started off as a place for gamers, has become so popular with all manner of communities

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Team THC — 5 min read
Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Team THC — 1 min read
Don't miss this meetup if you are interested in how to build a consumer brand from scratch

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@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

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