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Featured Stories

Illustration of different ecommerce actions

Cracking Marketplaces Part 1: How to Scale Revenue

Atomberg, the home appliances brand, has grown its business to a $20 million run rate on Amazon. In the first of our two-part series on selling on marketplaces, we asked Arindam Paul, founding member and Head of Marketing & Strategy, to share his advice for this key distribution channel.
Illustration of mobile phones with ecommerce shoppers

Cracking Marketplaces Part 2: Monitoring the Right Metrics

In the second of our two-part series on marketplace best practices, Arindam Paul, founding member and Head of Marketing & Strategy, Atomberg, lays out the metrics you should monitor closely.

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Laptop screen with redesigned art collective website

Case Study: Brand Identity & Website Design for Khoj, an Arts Collective

The brand and website redesign for Khoj, an international arts collective, was founded on a series of interesting insights. Design studios Thoughtput and Novel walk us through their thinking.
Sleepy Owl coffee and merchandise

What’s Brewing at Sleepy Owl?

We find out how the brand has used retention, collaboration and community to make a dent in India’s coffee market.
The Making of The Unfiltered Tour

The Making of The Unfiltered Tour

The award-winning guerilla tour of the British Museum, created by Dentsu Webchutney for Vice Media, has created waves and won awards. We go behind-the-scenes with the team to uncover how they pulled off this ‘Oceans 11 Meets Banksy’ project. (Also includes the prototype they used for the pitch).
New GSK logo sculpture

Why GSK Rebranded

The GSK rebrand is a direct result of a growing trend to separate pharma and consumer good businesses
2 Dogs and Cat in HUFT products

Heads Up For Tails: Building a Brand in an Unbranded Industry

We find out how HUFT is building a brand in an unbranded market, using a combination of soul and sound marketing strategy.
Billboard pharma cbrand case study

GVK Bio Rebrands to Aragen

GVK Bio partnered with TSK Design to rebrand to Aragen and position itself within the global biopharma growth story.

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Insights

Strategy, frameworks, updates, stories, interviews

Image with coloured bands and logos of famous Indian companies

Do All Indian Logos Look the Same?

We analysed Indian logos designed after 2010, across sectors, to see if they mirror the global movement towards homogeneity.
Mark Zuckerberg looks at his own avatar

Meta Doubles Down On the Metaverse

From virtual heart surgeries to virtual fashion, here are the four use-cases that Meta is showcasing for the Metaverse. We're betting that a Sabyasachi lehnga will launch soon in the avatar store!
Harish Sivaramakrishnan Q&A

Harish Sivaramakrishnan, Head of Design, Cred, On Why Design Must Not Be Reduced to Metrics

Find out why Harish feels that design must do more than solve problems. A must-read for anyone building a product.
LIV golf logo

Saudi Arabia’s Latest Rebranding Attempt is Golf

The controversial golf tour is the oil kingdom's latest attempt to create a more modern reputation.
Bar of Unequal Sizes Chocolate

The Whole Truth About Chocolate

The Whole Truth's new dark chocolate bars are divided into unequal segments to address different-sized cravings
Image of r/place 2022

r/place : Internet Culture in a Nutshell

Reddit's ambitious experiment, r/place, was resurrected in 2022 and provides a blank digital canvas for netizens. How did they interact with each other and what did they create? In the answer, says guest author Sivaprakash, lies the best and worst of the Internet

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