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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

Original case studies from Indian brands
Updates on the global brand-building landscape
Exclusive events

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Featured Stories

Case Studies
- Product Design

Paytm Shakes Up Payments

In the first of a two-part series, we look at the changes Paytm has made to its product and design to address the shifts in the way Indians are using payments

Case Studies
- Product Design

Under Paytm’s Design Hood

In the second of a two-part series, we look at the changes Paytm has made to its interface and design systems as part of its new product launch. This includes creating a core UI library for developers.

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

Case Studies
- Brand & Marketing
- Packaging

Mixing it Up with Sepoy & Co.

This brand of botanical mixers and beverages is adopting a design-driven recipe for success

Case Studies
- Product Design

Unacademy Rewrites the Book

Edtech platform Unacademy has reimagined its learner app to create a better experience and set itself up for future growth

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Insights

Strategy, frameworks, updates, stories, interviews

Insights
- Design & Product

LBB and the Future of E-commerce

E-commerce platform LBB is betting that the future of e-commerce is decentralised. It has launched a product to help merchants sell on other platforms, in addition to its own

Insights
- Design & Product

Why Absolut Changed Its Bottle Design

Absolut vodka has changed its iconic bottle design after 1979. A look at the new design plus Absolut's design history in India

Insights
- Brand & Marketing

In Conversation with Deepak Shahdadpuri, Founder, DSG Consumer Partners

Deepak Shahdadpuri has an inside track on India’s consumer market, having invested in brands like Sula, Epigamia, SleepyOwl and Veeba. He tells us how markets and consumers are shifting and why this is a great time for D2C brands.

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Events

Sharply focused interactions around a specific branding topic

Community
- Meetups

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online

Community
- Meetups

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

Community
- Meetups

How Can Creatives Cope With Anxiety?

Tips and takeaways from our meetup with mental counsellor, Vijay Gopal will ensure that you are in your best frame of mind.

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Join in

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.