Creating Buzz With ‘Kab Banega Crorepati?’

A simple, buzz-creating tool from fintech app Spenny, points to some critical brand and product truths

From Content to Commerce: The Better Home

How media platform, The Better India, launched a home cleaning brand and hit Rs. 1 crore monthly revenue in nine months

5 New Tricks From Old Indian Brands in 2020

Innovations launched this year from Maruti, Tanishq, Emami, Levis, Wipro & TCS

Tata AIG Redesigns Digital Presence

The Minimalist removed choice paralysis while redesigning the company’s website

YUJ Designs Wins Red Dot Award 2020 for Tata Motors EV App

The app creates a seamless interface between vehicle and driver and includes a feature to improve driving behaviour

Free Illustrations for the Sub-Continent

Strategic design studio Obvious, has launched a free library with Indian avatars and environments

Zomato’s Pranav Sapra on their ‘No-Dhanda’ Approach to Social Media

Tangible tips on how to get the most out of your social media accounts

The Challenge of Branding Country-Made Liquor

Green Goose Design is helping Triveni Engineering & Industries address an unorganised market through new alcohol brands

Go-Get-Em: How Gojek Attracted Talent in India

The Indonesian super-app has built a brand amongst India’s engineering, product and design community