As the next wave of Indians come online for the first time, digital technology is having wide-ranging impact on their aspirations, their behaviour, their societal structures and their consumption patterns.
Here at Next Billion Stories, we believe that it is critical to examine these changes through a contextual design lens to better understand how to serve this population. These insights are vital for anyone addressing the next billion, be it designers, businesses, developmental organisations or policy makers.
In collaboration with strategic design studio Obvious, we are working on a set of stories that detail the changes emerging resulting from the rapid adoption of technology by the next billion users in India. This includes (but is not restricted to):
We hope to create the opportunity and space to encourage conversations about the implications of this change for the design of products, experiences, systems and policies.
If you are a researcher or writer with an interest in this space, we would love to hear from you and explore how we can work together. Do send in a few details and we’ll be in touch.