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Featured Stories

8 Mobile screens with different screenshots of Kokuyu Camlin new website

How Kokuyo Camlin’s Website Combines Commerce & Community

Bombay Design Centre partnered with Kokuyo Camlin to create a site that goes beyond a sales channel to create a platform for artists.
Illustration of women, farmers and cows in an idyllic farm scene in pastel colours

How Akshayakalpa Grew Through Word-of-Mouth

Akshayakalpa, an organic dairy and food brand, has crossed Rs. 100 Cr annual turnover with hardly any marketing spend. We take a look at how this mission-led brand is combining commerce and community upliftment
A row of young men look at their cell phones. Flipkart logo is also seen

Part 1: How Flipkart’s New Product & Design Addresses Many Indias

The first of our two-part series focuses on how the recent changes in the Flipkart product balance the needs of first-time and seasoned users

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Metaverse concert by Boat on Loka app, showing avatars of one female performer and many people dancing in the audience

What boAt & Digitas Learnt After Hosting a Concert in the Metaverse

We go behind-the-scenes at a recent K-pop concert held by boAt in partnership with Digitas, to find out what it took and how it has worked for the brand
EDAO brand identity

Creating an Inter-dimensional Identity for eDAO

The brand identity design for eDAO by creative agency, Animal, aims at capturing its inclusive and future-facing character
Underwear model in open white shirt and black briefs standing next to Dixcy Scott logo

Dixcy Scott: Addressing the Transitional Indian Man

Why and how this 40-year-old men’s innerwear brand reinvented itself to address the evolving aspirations of Indian men
Pink zepto logo on purple background

How Landor & Fitch Named Zepto

The brand transformation consultancy shares their process for coming up with a winning name
Group of women different body shapes and sizes sitting and laughing while wearing sports clothes

How BlissClub is Filling the Vacuum for Women’s Activewear in India

Sharp consumer insights and a community-centric approach have helped the activewear brand grow 33x in 12 months to reach 70 crores in revenue.
Range shot of Chaayos tea packs, including chai masala, adrak elaichi. turmeric, herbal and instant, with glass full of tea

The Chaayos Cup of Desi Success

With cafes closed for nearly two years, the tea chain turned to their packaged product range to create a new, sustainable revenue stream – one that contributes 13% of overall revenue today, up from 5% in 2019.

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Insights

Strategy, frameworks, updates, stories, interviews

Photo of Teddy Zmrhal with illustrations of birds and clouds

Teddy Zmrhal, Global VP Design & Innovation, Salesforce, on Organisational Design Maturity, Studio Acquisitions and More

Teddy Zmrhal has an inside track on the evolution of design in the enterprise. He’s also really fun to speak to and in his conversation with THC founder Meeta Malhotra, he offers valuable advice for both enterprises and studios.
Illustration of different ecommerce actions

Cracking Marketplaces Part 1: How to Scale Revenue

Atomberg, the home appliances brand, has grown its business to a $20 million run rate on Amazon. In the first of our two-part series on selling on marketplaces, we asked Arindam Paul, founding member and Head of Marketing & Strategy, to share his advice for this key distribution channel.
Image with coloured bands and logos of famous Indian companies

Do All Indian Logos Look the Same?

We analysed Indian logos designed after 2010, across sectors, to see if they mirror the global movement towards homogeneity.

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Community

Learn from the best creators in the world, get advice and inspiration.

5 images created using AI and one image of Bollywood actress madhuri dixit

Choli Ke Peeche Kya Hain? Midjourney Has the Answer

While experimenting with image-generation AI, MidJourney, well-known designer Ayaz Basrai, asked it the existential question. The answer will surprise you.
Product cluster of beauty products from online research platform Smytten

Smytten: Making Product Trials & Consumer Research Easier

Smytten enables online product discovery and trials, while offering brands services related to research and new product development.
Q&A Design Branding Forum

Ask THC: Explain this Metaverse Thing

Have questions about the Metaverse but didn't know whom to ask? We've got you covered.

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