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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

Original case studies from Indian brands
Updates on the global brand-building landscape
Exclusive events

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Featured Stories

Insights
- Brand & Marketing

India’s Aviation History Through Logos

We look back at Indian aviation's history through the lens of airline brands that have come and gone.

Case Studies
- Product Design

Starting Small with Jar

Savings app Jar has raised a $4.5 million round and created remarkable amounts of buzz in less than 6 months. We take a look at how customer insights and a thoughtful product design approach have powered their initial traction.

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Case Studies
- Product Design

Paytm Shakes Up Payments

In the first of a two-part series, we look at the changes Paytm has made to its product and design to address the shifts in the way Indians are using payments

Case Studies
- Product Design

Under Paytm’s Design Hood

In the second of a two-part series, we look at the changes Paytm has made to its interface and design systems as part of its new product launch. This includes creating a core UI library for developers.

Case Studies
- Brand Design
- Brand & Marketing

Kapiva’s Recipe for Modern Ayurveda

Focused at the intersection of Ayurveda and nutrition, the brand has been designed for young people seeking convenient solutions for better health

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Insights

Strategy, frameworks, updates, stories, interviews

Insights
- Brand & Marketing

Memorable Branding From Freshworks

In the wake of Freshworks' IPO, we take a look at its interesting history of brand-building

Insights
- Design & Product

LBB and the Future of E-commerce

E-commerce platform LBB is betting that the future of e-commerce is decentralised. It has launched a product to help merchants sell on other platforms, in addition to its own

Insights
- Design & Product

Why Absolut Changed Its Bottle Design

Absolut vodka has changed its iconic bottle design after 1979. A look at the new design plus Absolut's design history in India

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Events

Sharply focused interactions around a specific branding topic

Community
- Meetups

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online

Community
- Meetups

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

Community
- Meetups

How Can Creatives Cope With Anxiety?

Tips and takeaways from our meetup with mental counsellor, Vijay Gopal will ensure that you are in your best frame of mind.

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Join in

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)