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Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Case Studies
- Brand Design

Creating the Brand for Goa’s New Airport

The brand strategy and identity for the new airport at Mopa, Goa, aim to create a destination that combines the familiar with the fresh.

Case Studies
- Product Design

Part 2: How Flipkart Streamlined Its Visual Design

The second of our two-part series focuses on Flipkart’s step-by-step approach to update and standardise the visual design of its app.

Case Studies
- Brand Design

How the Vistara Brand Identity was Created

Given the news that Vistara Airlines will be merged with Air India, Meeta Malhotra looks back at how the brand identity for the premium airline was created in 2015.

8 Mobile screens with different screenshots of Kokuyu Camlin new website

Case Studies
- Product Design

How Kokuyo Camlin’s Website Combines Commerce & Community

Bombay Design Centre partnered with Kokuyo Camlin to create a site that goes beyond a sales channel to create a platform for artists.

Illustration of women, farmers and cows in an idyllic farm scene in pastel colours

Case Studies
- Brand & Marketing

How Akshayakalpa Grew Through Word-of-Mouth

Akshayakalpa, an organic dairy and food brand, has crossed Rs. 100 Cr annual turnover with hardly any marketing spend. We take a look at how this mission-led brand is combining commerce and community upliftment

Case Studies
- Product Design

Part 1: How Flipkart’s New Product & Design Addresses Many Indias

The first of our two-part series focuses on how the recent changes in the Flipkart product balance the needs of first-time and seasoned users

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Insights

Strategy, frameworks, updates, stories, interviews

Insights
- Brand & Marketing

Brand Launches & Rebrands of 2022 (Part 2)

The second list of major rebrands and new launches in 2022 covers Food & Beverage, Gardening, Logistics, Personal Care, Stationery, Pharma, Multi-business, IT Services, Retail and Hospitality

Insights
- Brand & Marketing

Brand Launches & Rebrands of 2022 (Part 1)

All the new launches and major rebrands in 2022 from Airlines, Auto, Alcohol, Education, Entertainment, Energy, Fashion and Finance

Photo of Teddy Zmrhal with illustrations of birds and clouds

Insights
- Design & Product

Teddy Zmrhal, Global VP Design & Innovation, Salesforce, on Organisational Design Maturity, Studio Acquisitions and More

Teddy Zmrhal has an inside track on the evolution of design in the enterprise. He’s also really fun to speak to and in his conversation with THC founder Meeta Malhotra, he offers valuable advice for both enterprises and studios.

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Community

Learn from the best creators in the world, get advice and inspiration.

Installation of a peruvian derity made with everyday objects

Community

Why You Should Go to the Kochi Biennale 2023

THC Founder Meeta Malhotra goes to the Kochi Biennale and returns with many questions and some answers

5 images created using AI and one image of Bollywood actress madhuri dixit

Community
- Brand Tech

Choli Ke Peeche Kya Hain? Midjourney Has the Answer

While experimenting with image-generation AI, MidJourney, well-known designer Ayaz Basrai, asked it the existential question. The answer will surprise you.