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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

  • Original case studies from Indian brands
  • Updates on the global brand-building landscape
  • Q&A forum with experts
  • Exclusive events

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Featured Stories

Products of the Pandemic

Indians are quickly building digital products to help with everything from hospital beds to home cooks.
Team THC — 5 min read
Expert tech design help for startups

This Time for Good

Practitioners from companies like Google, Facebook, Whatsapp, Gojek and MakemyTrip are offering you time in exchange for a donation to a COVID cause.
Team THC — 4 min read

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Paperboat and the Taste of Memories

Team THC — 8 min read
A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
And Nothing But The Truth

And Nothing But The Truth

Deepak Gopalakrishnan — 7 min read
How a premium food brand built a loyal following by breaking the rules.

Phool Breaks Brand and Design Stereotypes

Team THC — 5 min read
Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products

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Insights

Strategy, frameworks, updates, stories, interviews

Should you spoof competition

Is Spoofing Your Competitor a Good Idea?

Team THC — 5 min read
The recent Cred-Magic Pin controversy has many brands asking this question

In Conversation with Sir Martin Sorrell, Founder, S4 Capital

Meeta Malhotra — 11 min read
One of the best-known figures in the global marketing industry talks about being digital-only, his plans for India and what kind of agencies S4 Capital is looking for
mobikwik credit card data breach

Brand Breach: What Mobikwik Should Have Done

Team THC — 3 min read
How should Mobikwik have responded to the news of its data breach to minimise damage to its brand?

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Team THC — 5 min read
Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Team THC — 1 min read
Don't miss this meetup if you are interested in how to build a consumer brand from scratch

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@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

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