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Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Tiffany Yellow Store Front Pop Up April Fools joke

Case Studies
- Brand & Marketing

The Tiffany Turnaround

As the iconic luxury brand delivers record results in 2023, we piece together its script for success

screenshot of Kirloskar Vasundhara home page with a leopard and a quote saying broken links can be changed, extinct species cannot

Case Studies
- Product Design

Doing More With 404

Environmental organisation Kirloskar Vasundhara’s new website uses dead links to tell you about species that once lived.

Case Studies
- Brand & Marketing

How Kuku FM got “non-English speaking” India to pay for subscription

With 2.3million paying subscribers, Kuku FM is busting the myth that a non-English speaking, non-metro audience will never pay for content subscription. We do a deep dive into their content and growth strategy

One village woman holds put phone to other

How Gram Vaani is Giving Rural Communities a Voice

The social-tech organisation has built a fascinating stack of alternative technology: from an IVRS-based ‘Quora’ to voice-based social networks.

Case Studies
- Brand Design

Creating the Brand for Goa’s New Airport

The brand strategy and identity for the new airport at Mopa, Goa, aim to create a destination that combines the familiar with the fresh.

Case Studies
- Product Design

Part 2: How Flipkart Streamlined Its Visual Design

The second of our two-part series focuses on Flipkart’s step-by-step approach to update and standardise the visual design of its app.

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Insights

Strategy, frameworks, updates, stories, interviews

Insights

Using ChatGPT to Grow a Brand

AI helps an athleisure brand decide which new product to launch and how to market it, including creating a script for a reel and designing a billboard.

Insights

Why Nokia Rebranded

Everything you wanted to know about the Nokia rebrand, as well as the burning question – Will there now be two Nokias?

How Gram Vaani is Giving Rural Communities a Voice

The social-tech organisation has built a fascinating stack of alternative technology: from an IVRS-based ‘Quora’ to voice-based social networks.

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Community

Learn from the best creators in the world, get advice and inspiration.

Installation of a peruvian derity made with everyday objects

Community

Why You Should Go to the Kochi Biennale 2023

THC Founder Meeta Malhotra goes to the Kochi Biennale and returns with many questions and some answers

5 images created using AI and one image of Bollywood actress madhuri dixit

Community
- Brand Tech

Choli Ke Peeche Kya Hain? Midjourney Has the Answer

While experimenting with image-generation AI, MidJourney, well-known designer Ayaz Basrai, asked it the existential question. The answer will surprise you.