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Featured Stories

Secret of Wordle's Success

Wordle’s Viral Success is Based on Design

We look at the design and psychology behind the word game's popularity and organic growth

THC Personal & Professional Growth Planner

Best Indian Book Covers 2021

THC Indian Book Covers of 2021

We judged books published in 2021 by their covers and picked six that were exceptional

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Apraava Energy’s New Brand Identity Uses Generative Design

Landor & Fitch has designed a dynamic identity for the energy company that uses a generative tool to create novel forms based on data from Apraava's plants.
D2C marketing Case study

How Atomberg is Fanning a New Wave in Home Appliances

By combining innovative technology with smart brand-building, Atomberg hopes to shake up the consumer durables market in India
Beach in MAKE MY TRIP CASE STUDY

MakeMyTrip Humanises Holiday Planning

In the first of a two-part series on product and design at MakeMyTrip (MMT), we look at the insights that powered their recent relaunch of Holiday Packages.

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Insights

Strategy, frameworks, updates, stories, interviews

Block logo black background

Branding Lessons from Block’s Launch

In a world where symbols have become a critical part of brand communication, we decode why Block's identity is a solid move
Deciding between corporate and product brand

Corporate vs Product Brands: A Decision Framework

A simple framework to help you think about your corporate brand versus your product brands, so you don't leave essential brand-building activities until too late.
India's aviation history logos

India’s Aviation History Through Logos

We look back at Indian aviation's history through the lens of airline brands that have come and gone.

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

How Can Creatives Cope With Anxiety?

Tips and takeaways from our meetup with mental counsellor, Vijay Gopal will ensure that you are in your best frame of mind.

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Join in

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, http://thehardcopy.co/have-a-seat/

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

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