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Featured Stories

2 Dogs and Cat in HUFT products

Heads Up For Tails: Building a Brand in an Unbranded Industry

We find out how HUFT is building a brand in an unbranded market, using a combination of soul and sound marketing strategy.
Billboard pharma cbrand case study

GVK Bio Rebrands to Aragen

GVK Bio partnered with TSK Design to rebrand to Aragen and position itself within the global biopharma growth story.

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Landscape with Oyo and Twitter logos

Paper to Pixels: How OYO Increased Brand Consideration

The global travel technology company is deploying a unique advertising strategy to create positive buzz around the brand
Virat Kohli with MPL New Brand Design

MPL Ups Its Design Game

As it scales globally, the e-sports and mobile gaming platform has launched a new brand positioning and identity
Pasta box design D2C

So Wicked, it’s Gud

Starting with pasta, this young company is aiming to transform the way you eat comfort food. We share learnings from their product and brand journey.

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Insights

Strategy, frameworks, updates, stories, interviews

Bar of Unequal Sizes Chocolate

The Whole Truth About Chocolate

The Whole Truth's new dark chocolate bars are divided into unequal segments to address different-sized cravings
Image of r/place 2022

r/place : Internet Culture in a Nutshell

Reddit's ambitious experiment, r/place, was resurrected in 2022 and provides a blank digital canvas for netizens. How did they interact with each other and what did they create? In the answer, says guest author Sivaprakash, lies the best and worst of the Internet
Womens Day Funny Ad Placard

Six Unusual Women’s Day Initiatives

We identified six great initiatives that went beyond the 60 second film to attempt something bolder

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

How Can Creatives Cope With Anxiety?

Tips and takeaways from our meetup with mental counsellor, Vijay Gopal will ensure that you are in your best frame of mind.

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Join in

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, http://thehardcopy.co/have-a-seat/

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

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