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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

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  • Updates on the global brand-building landscape
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Featured Stories

Fine exotic Indian chocolate packaging

Paul & Mike’s Sweet Spot

A fine chocolate brand from Kerala is setting out to put India on the global chocolate map by breaking category codes

Taru: Grassroots movement to D2C brand

Taru's unique design approach for its range of organic food connects farmers, consumers and tribal artists

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Keventers Ice Cream Packaging Design

Keventers: A Heritage Brand For Millenials

As Keventers expands both product range and digital presence, it has refreshed its brand identity to include a mascot
PhonePe New Colours Case Study

PhonePe’s Purple Patch

In the second story of the series, we look at the refresh of PhonePe’s brand identity. The new system incorporates visual and sonic branding and works seamlessly across the online and offline worlds.
Model wearing Tshirt from Indian D2C Fashion Brand March

Marching to a Different Beat

How D2C apparel brand March is overturning existing notions about fashion e-commerce

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Insights

Strategy, frameworks, updates, stories, interviews

March Tee competitor

Why Does a Competitor Have a Full Page on March Tee?

As the fight for online attention grows, D2C brands need to watch out for competitors bidding on their brand names

Lessons for Consumer Brands from the OG Challenger

How bold brand positioning helped Darshan Patel create breakthrough consumer brands

In Conversation with Hrush Bhatt and Sunit Singh, Co-founders, Design Capital

The duo behind the Cleartrip product experience answers some very direct questions and gives advice for anyone building a product today

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Q & A Forum

Send in a question and we’ll do our best to have it answered. You can do this anonymously.

Global and Indian Brands That Have Built Great Communities

Brands bandy the word around a lot, but how many have actually built successful communities?

What Tool or Platform is Best for my Community?

Which is the best platform to start building a community?

Do my Instagram or Twitter Followers Count as my Community?

With so many definitions floating around, what really is a community?

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

How Can Creatives Cope With Anxiety?

Tips and takeaways from our meetup with mental counsellor, Vijay Gopal will ensure that you are in your best frame of mind.

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Join in

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

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