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The Hard Copy is a resource for people building digitally-native, multi-experience brands. Our promise is to keep you up-to-date with all that is new and noteworthy in design, product, branding and marketing.

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  • Updates on the global brand-building landscape
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Featured Stories

Model wearing Tshirt from Indian D2C Fashion Brand March

Marching to a Different Beat

How D2C apparel brand March is overturning existing notions about fashion e-commerce
Q&A Design Branding Forum

Global and Indian Brands That Have Built Great Communities

Brands bandy the word around a lot, but how many have actually built successful communities?

Case Studies

Original, authentic case studies on growth and design from established and challenger Indian brands.

Paperboat and the Taste of Memories

A detailed look at the brand and design decisions behind Paperboat’s success in the food and beverage industry
And Nothing But The Truth

And Nothing But The Truth

How a premium food brand built a loyal following by breaking the rules.

Phool Breaks Brand and Design Stereotypes

Phool, a biomaterial firm, upcycles floral waste from temples to create premium fragrance-based products

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Insights

Strategy, frameworks, updates, stories, interviews

In Conversation with Hrush Bhatt and Sunit Singh, Co-founders, Design Capital

The duo behind the Cleartrip product experience answers some very direct questions and gives advice for anyone building a product today
Why are banking interfaces so bad?

Why are Indian Banking Digital Interfaces so Bad?

Why are well-capitalised banks such digital laggards? And will they ever catch up?
Should you spoof competition

Is Spoofing Your Competitor a Good Idea?

The recent Cred-Magic Pin controversy has many brands asking this question

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Q & A Forum

Send in a question and we’ll do our best to have it answered. You can do this anonymously.

Global and Indian Brands That Have Built Great Communities

Brands bandy the word around a lot, but how many have actually built successful communities?

What Tool or Platform is Best for my Community?

Which is the best platform to start building a community?

Do my Instagram or Twitter Followers Count as my Community?

With so many definitions floating around, what really is a community?

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Events

Sharply focused interactions around a specific branding topic

Building a Personal Brand Karthik

Building a Personal Brand Online with Karthik Srinivasan

Key takeaways from the THC Meetup on building a personal brand online
Building a challenger brand

Building a Challenger Brand with Shashank Mehta, Founder, The Whole Truth

Don't miss this meetup if you are interested in how to build a consumer brand from scratch

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@AditiMukund
@TheHardCopyCo: Curious about design and fascinated how it impacts your life in ways you cannot immediately see? I have the artistic foresight of a pink feather and still learn SO much from this newsletter! @meetamalhotra

@annapurani93
Fantastic interview with @pranavsapra by @chuck_gopal in the @TheHardCopyCo newsletter today. Brands that want to up your social media game, this is something you shouldn’t miss!

@kaushikmuraliux
Read case studies on @usemuzli and @TheHardCopyCo, it’s a great way to learn how to structure your case studies. Here is a case study I really liked from Hard Copy, https://thehardcopy.co/have-a-seat/

@sajithpai
Designed to discriminate. TIL the steel glass with a protruding lip around it – the ‘davara tumbler’ was so designed that upper castes could drink filter coffee without having to touch their lips to it. Via @thehardcopyco’s newsletter (in turn via https://instagram.com/p/CJYXqWJJLK7/)

@atrayagrawal
@meetamalhotra or @TheHardCopyCo team. They are doing amazing things around design in India.

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