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Insights

Cartoon with man shouting
Insights - Design & Product

Logo Controversies

Team THC July 25, 2023January 23, 2024 5  min read
screnshot of barbie movie wirth pink billboard saying Real world this way
Insights - Brand & Marketing - Entertainment

Repositioning Barbie

Team THC July 4, 2023January 7, 2024 3  min read
Gen z boy on skateboard wearing red sneakers
Consumer Insights - Fashion

Does Gen-Z Need a Separate Set of Brands?

Sharath C George June 28, 2023April 6, 2024 6  min read
Girl wearing Apple's headset
Insights - Brand & Marketing - Wearables

Brand Lessons from Apple’s Vision Pro

Team THC June 13, 2023January 7, 2024 3  min read
Woman washing hands correctly
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

How AI and Human-Centred Design Improved Hand Washing in Public Hospitals

Sharath C George June 11, 2023April 3, 2024 7  min read
JLR , Discovery. LandRover, Defebder logos showing JLR House of brands strategy
Insights - Brand & Marketing

Why Jaguar Land Rover Rebranded

Team THC June 6, 2023August 17, 2023 2  min read
Hand pouring gin cocktail from mixer into a glass with ice. Cut sections of grapefruit are set on a table in front of a lush green plant
Insights - Design & Product

The Indianness in Indian Gin Design

Gowri N Kishore May 7, 2023May 24, 2023 6  min read
crossroad with grass in between
Insights - Brand & Marketing

Advice from Team Diageo for Founders & Brands

Team THC May 2, 2023May 11, 2023 3  min read
Counter-Intuitive Brand Moves
Insights - Brand & Marketing

Counter-Intuitive Brand Moves

Team THC April 26, 2023May 4, 2023 3  min read
composite with images of different rebrands
Insights - Brand & Marketing

Three Kinds of Recent Rebrands

Team THC April 19, 2023April 27, 2023 4  min read
Vertical strips showing campa, sprite, pepsi, coke and thums up bottles
Insights - Brand & Marketing

India’s Cola History Through Logos

Team THC April 5, 2023April 19, 2023 5  min read
Midjourney Prompts for an Indian Brand
Insights

Midjourney Prompts for an Indian Brand

Anoopa John March 27, 2023April 5, 2023 8  min read

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