Newsletter – Latest Issue

Mokobara and the Joy of Travel

Quick Summary

Nivedita Ramesh speaks to Mokobara founders Sangeet Agrawal and Naveen Parwal to understand how they are building and growing Mokobara

• With homegrown budget players like Safari and VIP on one end, and multinational brands like Samsonite on the other, Indian luggage is a Rs.20,000 crore industry. Mokobara addresses the mid to premium segments.

• Mokobara’s design philosophy is based on Lagom – the Swedish principle of ‘not too much, not too little.’ From Japanese wheels to a signature yellow lining and thoughtful touches like a USB port and laundry bag, Mokobara seeks to deliver a product experience that customers can be proud of.

• The founders are clear that they are not a D2C brand – they are following a consumer brand playbook and have opened offline retail stores. They recently announced a collaboration with Indigo Airlines.

• The brand has also expanded its portfolio to backpacks, womens’ handbags and kid’s luggage.

Read this case study

(5 MIN READ)

Is Humane’s AI Pin the New iPhone?

Quick Summary

Kabir Palrecha has been tracking Humane for four years.

Co-founded by two senior ex Apple employees, the secretive firm just launched a new screenless device called the Pin.

Designed to be worn on clothing, the Pin is activated by tapping. It acts like a personal assistant that responds to voice commands and carries out a multitude of tasks.

It replaces the screen, by projecting on to your hand instead.

Are we witnessing an iPhone moment? Kabir has mixed feelings.

Find out why

(3 MIN READ)