Rebrands & Launches · 2022 · Alcohol · Rebrand

AB InBev

old and new Ab Inbev logo

Why: The world’s largest beer company is moving beyond beer, and wanted to express this through a change in brand identity and positioning.

New purpose: ‘We dream big to create a future with more cheers.’

New brand identity: The new logo has three connotations: 3 glasses clinking, barley leaves and a globe. The new purpose and identity were developed by Prophet.

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