Rebrands & Launches · 2024 · Financial Services · Rebrand

Adani Capital

Adani Capital and Tyger Capital logos

Who: Adani Capital, the NBFC owned by the Adani Group.

Why: After the Adani Group divested its stake to Bain Capital, Adani Capital and its subsidiaries like Adani Housing were due for a rebrand.

What: The new brand that Bain Capital has picked is called Tyger. While the new logo and name were announced, nothing known about the agency who helped with the exercise.

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