Rebrands & Launches · 2022 · Automotive · Rebrand

Aston Martin

Old and new Aston Martin logo

Why: Part of an overall strategy to appeal to younger customers

New slogan: ‘Intensity.Driven.’ Here’s the launch film that explains the concept, which emphasises speed.

New brand identity: ‘Subtle, but necessary’ changes by Peter Seville include a tweaked logo and colour palette

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