Rebrands & Launches · 2022 · Automotive · Rebrand

Bugatti

Image with grid of Bugatti logo typography and colour paletter

Why: Signal that Bugatti goes beyond an exclusive hyper sports car manufacturer to a modern luxury brand

New brand platform: ‘Create the Incomparable’

New brand identity: Focused on the EB logo, drawn from founder Ettore Bugatti’s initials. Modern, custom typeface and a brighter blue for brand colour. Both strategy and identity developed by Interbrand.

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