Rebrands & Launches · 2022 · Automotive · Rebrand


Image with grid of Bugatti logo typography and colour paletter

Why: Signal that Bugatti goes beyond an exclusive hyper sports car manufacturer to a modern luxury brand

New brand platform: ‘Create the Incomparable’

New brand identity: Focused on the EB logo, drawn from founder Ettore Bugatti’s initials. Modern, custom typeface and a brighter blue for brand colour. Both strategy and identity developed by Interbrand.

Give your rating

Click on a star to rate

Average rating: 0 / 5. Vote count: 0

No votes so far. Be the first to rate.