Rebrands & Launches · 2022 · Automotive · Rebrand


Old and new Buick logo

Why: Shift to only electric vehicles by end of 2024. Launch of new EV models in China to appeal to a younger demographic.

New brand identity: The Tri-shield logo was modified after 30 years, with the enclosing circle removed. A modern logotype replaces the old sans-serif one.

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