DTDC

Who: Logistics company DTDC

Why: The logistics leader had a 30+ year history and the current brand mark and design systems did not scale well across the many different interfaces.

What: DTDC got a makeover from Landor, India. The firm calls it a “respectful evolution,” and has retained the blue and red colour palette.

Besides the decidedly improved logo, there is the interesting addition of a new mascot, in the shape of a running man.

All images: Landor