Rebrands & Launches · 2022 · Alcohol · Rebrand

Grey Goose

old and new grey goose vodka logo

Why: In 2019, Grey Goose launched a new brand platform called ‘Live Victoriously.’ The objective was to stop customers moving to cheaper, mass brands and address the question “Why is it worth paying more for?”

New products: For the first time, Grey Goose has introduced ready-to-drink cocktails in cans in October, 2022

New brand identity: Intertype Studios reworked the brand identity in December 2022, crafting a new logotype and modifying the symbol from one to three geese, to better convey the “convivial spirit of vodka consumption.”

grid showing new grey goose brand identity on bottle and website

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