Grey Goose

Why: In 2019, Grey Goose launched a new brand platform called ‘Live Victoriously.’ The objective was to stop customers moving to cheaper, mass brands and address the question “Why is it worth paying more for?”

New products: For the first time, Grey Goose has introduced ready-to-drink cocktails in cans in October, 2022

New brand identity: Intertype Studios reworked the brand identity in December 2022, crafting a new logotype and modifying the symbol from one to three geese, to better convey the “convivial spirit of vodka consumption.”