Rebrands & Launches · 2024 · Health & Wellness · Rebrand


Billboard with headspace ad and screenshots from the app

Who: The well-known meditation app announced a rebrand to a more holistic mental health platform. 

Why: The business reasons for this are clear. Headspace has been expanding its offerings in the ‘mental coach’ services, with the objective of becoming a destination for all mental health needs. This is reflcted in the new slogan, “Everything your mind needs.”

What: The rebrand is accompanied by a fresh suite of illustrations, aimed at establishing a more professional persona and a new typeface from Colophon Foundry. The rebrand was done in-house with support from Italic Studio.

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