Kurlon

Who: Kurlon, the mattress brand
Why: In 2023, Sheela Foam acquired mattress brand Kurlon.
Sheela Foam already owned the Sleepwell brand and it is now clear that it intends to keep both brands.
The company announced a rebrand by Ogilvy for Kurlon, which included this new logo and a new campaign, with the slogan “Life banegi hula hula.”
Remember that Sheela Foam also acquired a stake in furniture maker, Furlenco in 2023. Clearly, the company has big plans for the home and lifestyle segment.
What: Designed by DesignOrb, the new identity seeks to create a more contemporary brand image. The dawn-to-dusk gradient symbolises the brand’s commitment to providing comfort from morning to night.