Rebrands & Launches · 2024 · Home & Lifestyle · Rebrand


Old and new Kurlon logo

Who: Kurlon, the mattress brand

Why: In 2023, Sheela Foam acquired mattress brand Kurlon.

Sheela Foam already owned the Sleepwell brand and it is now clear that it intends to keep both brands.

The company announced a rebrand by Ogilvy for Kurlon, which included this new logo and a new campaign, with the slogan “Life banegi hula hula.”

Remember that Sheela Foam also acquired a stake in furniture maker, Furlenco in 2023. Clearly, the company has big plans for the home and lifestyle segment.

What: Designed by DesignOrb, the new identity seeks to create a more contemporary brand image. The dawn-to-dusk gradient symbolises the brand’s commitment to providing comfort from morning to night.

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