Rebrands & Launches · 2024 · New Launch

Runway (House of Titan)

Headshot of Man wearing Runway sunglasses

Who: After Irth, the handbag brand, here’s another offering from the House of Titan.

Why: The Indian Premium Sunglasses market is estimated at Rs 800 cr. Remember that Titan Eyewear’s nemesis, Lenskart, is seeing success with its premium brand called John Jacobs.

What: Runway is currently a multi-brand retailer, on the lines of Sunglass Hut, but we bet we’ll see a private label brand from Titan in there soon.

Interior of Runway sunglasses store

Also read this great story on John Jacobs: How John Jacobs is Building an Aspirational Brand.

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