Rebrands & Launches · 2022 · Automotive · Rebrand


old and new skoda logo

Why: Signal the move to a more electric and digital future as part of its Next Level ŠKODA Strategy 2030

New brand identity: The 2D symbol and wordmark have been separated for easier application on different interfaces and the winged arrow symbol has been simplified. Škoda’s wordmark now integrates the caron above the ‘S’ to cue the brand’s Czech heritage and remove any confusion about pronunciation. Brighter emerald and electric greens have been added to the colour palette.

new skoda identity on car and website

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