Rebrands & Launches · 2022 · Alcohol · New Launch

Tamras Gin

Tamras Gin bottle placed on an ornate blue stand in front of a blue curtain

Who: A new gin from Goa, made with exotic botanicals and slow-distilled in copper

New identity & packaging: The founders knew that storytelling was essential to stand out in the increasingly competitive Indian gin market. They partnered with creative studio Irregulars Alliance to do this.

The Tamras brand story centres around the Greek myth of the Lotus Eaters. The story goes that a race of people lived on a Greek island, eating the fruits and flowers of a lotus tree of unknown botanical origin. Whoever consumed the lotus would be put into an altered state of mind and exist in a sort of timeless peace, forgetting all personal ties. 

Read our great story on the design and positioning of Indian Gin Brands

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