Rebrands & Launches · 2022 · Alcohol · Rebrand


Image of old and new design of Tuborg beer cans

Why: The Danish brand had not seen a brand refresh in decades – it needed to appeal to new audiences and unify its brand systems, across products from Tuborg’s Grøn pilsner to its 0% alcohol, Nul.

New identity & packaging: Robot Food, the agency tasked with the rebrand, decided to use the well-recognised clockwork man device across all Tuborg ranges to unite the brand on shelf. 

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