Tuborg

Why: The Danish brand had not seen a brand refresh in decades – it needed to appeal to new audiences and unify its brand systems, across products from Tuborg’s Grøn pilsner to its 0% alcohol, Nul.

New identity & packaging: Robot Food, the agency tasked with the rebrand, decided to use the well-recognised clockwork man device across all Tuborg ranges to unite the brand on shelf.