Zoho
Who: Cloud software company, Zoho, founded by Sridhar Vembu
Why: Zoho has a very large portfolio of products, and we’re guessing the new identity is easier to extend and implement, across different use-cases.
What: The refreshed brand identity crafted by its in-house team. The change retains the equity of Zoho’s colour blocks, but is a more contemporary and differentiated solution.