Proposal & Pitch Templates for Brand Design

These ready-to-use, beautifully designed templates and win that dream project! Use them to deliver sophisticated and expert pitches and proposals for any kind of brand design project – from brand identity to packaging and visual communication.

Based on actual proposals and pitches from the most successful businesses in the world and curated by experts.

File Size: 162MB. For any support, mail us here

What’s the difference between a winning proposal and one that doesn’t get noticed? It’s the storytelling, the positioning and the nuances. Now you can use the same templates that are used by the biggest firms around the globe. We’ve also included Pro tips to guide you through the process so you get every little detail right.

Who Has Made These Templates?

These templates are made by practitioners – people who have won and executed the biggest design projects around the globe. THC Founder, Meeta Malhotra, was partner at a design studio that was acquired by WPP, one of the world’s largest communication conglomerates. She has pitched for and won multimillion dollar projects and worked with CXO teams to build leading Indian and global brands. Meeta has seen how poor storytelling, communication and presentation skills let the most talented teams down. These templates will ensure that even the smallest creative firm starts with a level playing field when it comes to the format of their pitch and proposal.

Why Buy?

This pack has everything you need to send out a compelling proposal for any kind of brand design project – be it brand identity design, rebranding, packaging design or communication design.

1. Present a polished and expert face to prospective clients

That’s really the most important thing: These templates will make you look like an expert, in whom clients can trust. They will position you as a consultant who understands the bigger picture, regardless of the actual scope you are pitching for. This is good for your reputation and for your margins.

Pro Tip: We’ve included slides on how you should view the entire ecosystem for a brand. When you present this, you establish that you can do much more than execute – you can help the client create real impact through consulting.

Sample slide from template. Copyright The Hard Copy

2. Use design strategy tools to showcase value and avoid free work

One of the biggest mistakes firms make in a pitch, is to start showing free creative work right away. Even if you are in a situation where you have decided to show actual creative options, use design strategy tools to explain your approach.

Pro Tip: Use design strategy tools that help you explain your approach in a logical, expert manner so you can minimise subjectivity and get client buy-in (We’ve included several different tools in the templates)

Sample slide from template. Copyright The Hard Copy

3. Ensure there is complete clarity about deliverables

You promised a mood board, but the client’s expecting artworks! So many projects run into trouble because there is confusion about deliverables. These templates show you exactly how to present deliverables so there is no room for misunderstanding.

Pro Tip: Did you know a list of deliverables that can be matched to a folder of files will help you avoid ambiguity and collect your money faster?

3. Protect your interests with terms and conditions used by the largest, most seasoned firms

The templates include a document with comprehensive terms and conditions that protect your rights as a creator.

Pro Tip: Did you know that the best payment milestones are dependent on your delivery and not on client approval?

Inside this Pack

Once you complete the purchase, a zipped folder will automatically download to your computer. This contains the following files / folders:

01. Start Here.pdf

Read this first. It is a note on how to get the best out of your purchase

02. THC Proposal & Pitch Template (Powerpoint & Keynote)

  • This deck has detailed, beautifully designed slides that you can start adapting and filling out right away.
  • It shows you how to present your credentials and case studies, as well as early thoughts and / or pitch ideas.
  • It also has a sample case study
  • Read the Pro Tips carefully – they make all the difference

03. Checklist

Once you’ve filled in details and got your Proposal & Pitch deck ready, go though this handy checklist before you send it to your client.

04. THC Proposal Template.doc

You would typically use this template, after you’ve sent in your initial Proposal & Pitch deck, you and the client have come to some sort of verbal agreement and now need to ink a formal agreement. This has formal terms that are in your best interest.


Q1: Are these templates ready to use?

Yes, all slides in these these templates are beautifully designed. You just need to add in your content

Q2: Do they contain images? Can I use them?

The slides contain a number of images. Many of these are copyright-free and you can use them. Some have restricted distribution and we have clearly indicated that. Please do not use them in your final proposal.

Q3: Do they contain a sample?

Yes, we have included a sample for a creative pitch to show you exactly how to use the design strategy tools

Q4: Can I get an invoice in my company’s name?

Yes, please write in to us after purchasing and we will issue an invoice in your company’s name

Q5: What’s your upgrade policy?

Any upgrades to this pack within 12 months of your purchase will be free for you and mailed to you automatically.