What’s the difference between a winning proposal and one that doesn’t get noticed? It’s the storytelling, the positioning and the nuances. Now you can use the same templates that are used by the biggest firms around the globe. We’ve also included Pro tips to guide you through the process so you get every little detail right.
Who Has Made These Templates?
These templates are made by practitioners – people who have won and executed the biggest design projects around the globe. THC Founder, Meeta Malhotra, was partner at a design studio that was acquired by WPP, one of the world’s largest communication conglomerates. She has pitched for and won multimillion dollar projects and worked with CXO teams to build leading Indian and global brands. Meeta has seen how poor storytelling, communication and presentation skills let the most talented teams down. These templates will ensure that even the smallest creative firm starts with a level playing field when it comes to the format of their pitch and proposal. Seasoned UI/UX experts have consulted with us to create these templates.
This pack has everything you need to send out a compelling proposal for any kind of UI / UX project – be it web or app design. Everyone will showcase the same process – it’s the value additions you make that demonstrate your capabilities to the client.
1. Present yourself as a consultant to prospective clients, not a pair of hands
These templates will ensure that you project yourself as an expert in digital interfaces, in whom clients can trust. They will position you as a consultant who understands the bigger picture, regardless of the actual scope you are pitching for. This is good for your reputation and for your margins. It also communicates that you bring thought leadership to the table, not just execution skills.
Pro Tip: We’ve included slides on how you should view the entire ecosystem for a brand. When you present this, you establish that you can do much more than execute – you can help the client create real impact through consulting.
2. Be clear about the many frameworks that you can apply, and when to use what
Creating a strong proposal for UI / UX can be complicated. Is the project for design of a new digital product? Is it for redesign or for adding features? Your process for each will have different phases. In each phase, there will be different steps and you will use multiple frameworks. How to make the client understand this, without getting too bogged down? These templates will show you how to present each phase and framework in the right sequence for maximum impact.
3. Ensure there is complete clarity about deliverables
You expected the visual design to come from the client, but they’re expecting it to come from you! So many projects run into trouble because there is confusion about deliverables. These templates show you exactly how to present deliverables so there is no room for misunderstanding.
Pro Tip: Did you know a list of deliverables that can be matched to a folder of files will help you avoid ambiguity and collect your money faster?
4. Protect your interests with terms and conditions used by the largest, most seasoned firms
The templates include a document with comprehensive terms and conditions that protect your rights as a creator.
Pro Tip: Did you know that the best payment milestones are dependent on your delivery and not on client approval?