A resource for modern brand-builders
Ashutosh Wakankar
Ashutosh Wakankar is the co-founder of Cracker and Rush, a brand strategy and identity firm in Bangalore. He has been a student of how brands are defined, designed, and nurtured. He is also a big believer in the power of brands to improve lives. According to him, organisational identity is the most sustainable form of differentiation in these hypercompetitive times and should be the focus of strategic thinking.