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Team

Team THC is a bunch of friendly, opinionated folk who love design, data, art, tech and music and spend far too much time arguing about the merit of their favourite coffee

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JLR , Discovery. LandRover, Defebder logos showing JLR House of brands strategy
Insights - Brand & Marketing

Why Jaguar Land Rover Rebranded

Team THC June 6, 2023August 17, 2023 2  min read
Screengrab with images from Cred's Neopop design system in blue and black
Case Studies - Product Design

How CRED Delivers a Unified Product Experience

Team THC May 22, 2023June 7, 2023 4  min read
sonata watch on a background of grey gears
Case Studies - Product Design

How Titan’s Sonata Changed Brand Perception Through Design

Team THC May 16, 2023May 31, 2023 3  min read
crossroad with grass in between
Insights - Brand & Marketing

Advice from Team Diageo for Founders & Brands

Team THC May 2, 2023May 11, 2023 3  min read
Counter-Intuitive Brand Moves
Insights - Brand & Marketing

Counter-Intuitive Brand Moves

Team THC April 26, 2023May 4, 2023 3  min read
composite with images of different rebrands
Insights - Brand & Marketing

Three Kinds of Recent Rebrands

Team THC April 19, 2023April 27, 2023 4  min read
Vertical strips showing campa, sprite, pepsi, coke and thums up bottles
Insights - Brand & Marketing

India’s Cola History Through Logos

Team THC April 5, 2023April 19, 2023 5  min read
Using ChatGPT to Grow a Brand
Insights

Using ChatGPT to Grow a Brand

Team THC March 23, 2023March 30, 2023 4  min read
Composite black and white image showing details of art deco buiildings in delhi
Insights - Design & Product

Discovering Deco in Delhi

Team THC March 15, 2023March 23, 2023 6  min read
Tiffany Yellow Store Front Pop Up April Fools joke
Case Studies - Brand & Marketing

The Tiffany Turnaround

Team THC March 7, 2023March 23, 2023 3  min read
screenshot of new nokia logo with a mechanical frog
Insights

Why Nokia Rebranded

Team THC February 27, 2023March 9, 2023 4  min read
Designing the Brand Identity for a Contemporary Museum
Case Studies - Brand Design

Designing the Brand Identity for a Contemporary Museum

Team THC February 15, 2023February 24, 2023 3  min read

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