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Illustration of coffee bean black and white with Subko written in English. Hindi and Urdu
Case Studies - Brand & Marketing - Brand Design - Packaging - Food & Beverage

The Subko Story

Team THC August 25, 2024August 28, 2024 7  min read
AI generated image of parrot carryng a bag with Rs symbol on it
Case Studies - Brand & Marketing - Financial Services

How Khatabook Integrates AI Into Creative Workflows

Gowri N Kishore August 7, 2024August 28, 2024 6  min read
Photo of chaitanya rathi former coo of sula with icons of bottle and glass and sula logo
Insights - Brand & Marketing - Alcohol

In Conversation With Chaitanya Rathi, Former COO, Sula

Team THC July 30, 2024August 28, 2024 4  min read
grid of 6 faces - 4 women and 2 men from rural India
Case Studies - Brand & Marketing - Financial Services - Next Billion Stories

Rang De: Credit Where It’s Due

Team THC July 23, 2024August 7, 2024 5  min read
Selection of Manam gift boxes, some opround, some rectabgle, some open, some closed on a dark green background
Case Studies - Brand & Marketing - Brand Design - Food & Beverage

Manam Chocolate Cultivates New Tastes

Team THC July 2, 2024August 7, 2024 7  min read
Three Nat Habit products on a pale green background, hair mask, all day malai and henna paste
Case Studies - Brand & Marketing - Personal care

Nat Habit Keeps it Fresh

Team THC June 10, 2024June 18, 2024 4  min read
Girl sitting on printed sofa surrounded by cakes and flowers
Design & Product - Media

Experiments with AI: Khyati Trehan

Team THC May 8, 2024June 12, 2024 4  min read
Still from Insta Millionaire Pocket FM series showing girl in bathrobe opening door to delivery boy
Case Studies - Product Design - Media

Can Pocket FM Build a Global Entertainment Brand?

Team THC May 1, 2024June 12, 2024 5  min read
Collage of screenshots from canoo app on black background
Case Studies - Product Design - Government / Non-Profit

How Canoo is Helping Newcomers Integrate Better

Team THC April 2, 2024May 9, 2024 5  min read
two hands looking through rack of thrifted clothes
Consumer Insights - Fashion

Why are Affluent Indians Thrifting?

Gowri N Kishore March 20, 2024May 9, 2024 9  min read
Plum beauty product range with yellow background
Case Studies - Brand & Marketing - Personal care

Why Good Equals Great for Plum

Nivedita Ramesh March 12, 2024April 26, 2024 5  min read
Scene from Prabh Deep music video Ethe Rakh with Sikh musicians around a table
Case Studies - Brand & Marketing - Lifestyle

How John Jacobs is Building an Aspirational Brand

Team THC March 5, 2024April 3, 2024 4  min read

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