Skip to content
The Hard Copy
A resource for modern brand-builders
  • ABOUT
  • Submit Work
  • Subscribe
  • Case StudiesExpand
    • Brand & Marketing
    • Brand Design
    • Product Design
    • Packaging
  • InsightsExpand
    • Brand & Marketing
    • Design & Product
    • Next Billion Stories
    • Community
    • Rebrands & Launches
  • Tastemaker
  • ResourcesExpand
    • Marketing for Founders
    • Shop
The Hard Copy

Industries

Image of box of cards from Cards Against work launched by Plum
Case Studies - Brand & Marketing - Industries - Financial Services

Why Plum Insurance Launched a Card Game

Gowri N Kishore July 19, 2023January 7, 2024 4  min read
Range of yoga bar products on a pink bacground
Case Studies - Brand & Marketing - Industries - Food & Beverage

Yoga Bar: A Contrarian Growth Story

Gowri N Kishore July 12, 2023January 7, 2024 5  min read
screnshot of barbie movie wirth pink billboard saying Real world this way
Insights - Brand & Marketing - Entertainment

Repositioning Barbie

Team THC July 4, 2023January 7, 2024 3  min read
Gen z boy on skateboard wearing red sneakers
Consumer Insights - Fashion

Does Gen-Z Need a Separate Set of Brands?

Sharath C George June 28, 2023April 6, 2024 6  min read
Young Woman Selling Clothes at a Shopping Mall
Case Studies - Retail

How Dukaan Aims to be India’s Shopify

Gowri N Kishore June 21, 2023January 7, 2024 6  min read
Girl wearing Apple's headset
Insights - Brand & Marketing - Wearables

Brand Lessons from Apple’s Vision Pro

Team THC June 13, 2023January 7, 2024 3  min read
Woman washing hands correctly
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

How AI and Human-Centred Design Improved Hand Washing in Public Hospitals

Sharath C George June 11, 2023April 3, 2024 7  min read
Hand holding phone with Digilocker screen. Suitcase with handle in background
Case Studies - Product Design - Government / Non-Profit - Next Billion Stories

Making Digilocker Easier to Use

Team THC February 8, 2023April 3, 2024 5  min read
Why Design Needs Copyleft
Insights - Next Billion Stories - Government / Non-Profit

Why Design Needs Copyleft

Team THC August 22, 2020April 3, 2024 7  min read

Page navigation

Previous PagePrevious 1 2 3

The Hard Copy is a resource for building and growing digital–first brands. Sign up to get case studies and advice in your inbox every week.

  • Instagram
  • Facebook
  • Twitter
Case Studies
Brand & Marketing
Brand Design
Packaging
Product Design
Submit Work
Insights
Brand & Marketing
Design & Product
Next Billion Stories
Community
Rebrands & Launches
Tastemaker
Resources
Marketing for Founders
Shop
  • ABOUT
  • Subscribe
  • Contact
  • Recommend
  • Privacy Policy

© 2026 The Hard Copy

Scroll to top
 

Loading Comments...
 

    • Case Studies
      • Brand & Marketing
      • Brand Design
      • Product Design
      • Packaging
    • Insights
      • Brand & Marketing
      • Design & Product
      • Next Billion Stories
      • Community
      • Rebrands & Launches
    • Tastemaker
    • Resources
      • Marketing for Founders
      • Shop
    Search