Right now, everyone is talking about digital marketing because of Covid. Are things likely to go back to normal once we are all vaccinated?

Prefer to remain anonymous

Here’s our view:

  1. Many of the digital changes brought about by Covid accelerated pre-existing trends: ecommerce, contactless delivery, telemedicine, etc. Many of these will stay because people can see the benefits.
  2. Take e-commerce for example. The number of Indian online shoppers is expected to double to 300-350 million by 2025. What do you think this will mean for digital marketing?
  3. Having said that, there will be all manner of new technologies and formats that brand-builders will need to be cognisant of – voice, vernacular, AR, social and influencer-enabled video shopping are just a few. New platforms like Discord are also increasing in importance.

So if you’re a marketer, definitely think digital and buckle up for an interesting ride.

Send in a question and we’ll do our best to have it answered.
You can do this anonymously.

Ask a question

Leave a comment

All comments are moderated according to our comment policy. Your email address will NOT be published. All fields are required.

Please enter your comment
Please enter your name

The Hard Copy is a resource for building and growing digital–first brands. Sign up to get case studies and advice in your inbox every week.