How do you define a community? The word is used in so many different contexts.

A community is a web of relationships that are created because members are united by an interest in a common topic or cause. 

Do my Instagram or Twitter followers count as my community?

The strength (and therefore value) of a community is measured by its level of engagement.  A group of people with poor interaction is not a community.

We certainly see social media platforms as foundations for communities, united by their interest in you or your brand. However, the relationship of your followers with each other is tenuous and limited to engagement via comments on these platforms. 

The strongest communities are created when members interact with each other. So an active Facebook group would be a much stronger community than a Facebook page.


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1 COMMENT

  1. I really liked the clarity you offer about community . It’s the distinction between contact and connection . Beautifully expressed and explained by you .

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