Oliver is an integrated marketing leader with 15 years of experience building and delivering hyper-growth for tech brands such as Zynga, App Annie and Grab. He has experience building marketing teams in all the major tech hubs – San Francisco, Beijing, London and Singapore. He now supports a host of early-stage founders on the Surge program for Sequoia Capital.
Topics we’ll be covering in the interview
- Defining brand messaging: B2B and B2C
- Brand marketing vs performance marketing vs product marketing vs growth marketing
- Measuring brand marketing efforts
- Driving brand through the organisation
- Hiring a marketing team