Oliver Lo, VP, Sequoia on all things brand

Oliver is an integrated marketing leader with 15 years of experience building and delivering hyper-growth for tech brands such as Zynga, App Annie and Grab. He has experience building marketing teams in all the major tech hubs – San Francisco, Beijing, London and Singapore. He now supports a host of early-stage founders on the Surge program for Sequoia Capital.

Topics we’ll be covering in the interview

  1. Defining brand messaging: B2B and B2C
  2. Brand marketing vs performance marketing vs product marketing vs growth marketing
  3. Measuring brand marketing efforts
  4. Driving brand through the organisation
  5. Hiring a marketing team

Leave your question in the comments below before Thursday, 9th August, 12 noon IST and we’ll do our best to have it answered

7 COMMENTS

  1. We make video editing easy, there are a lot of companies in that space but we are 100% sure that our product is just easier to use. Can you make a brand message out of that?

  2. I am looking for some online courses which can help me with design thinking process or brand designing. Since I don’t have a professional design degree, I am looking for one with online classes or long distance courses. Could you tell me names of universities(all over the world) that offer such long distance/online courses?

  3. We’re trying a product-led growth hack where we demonstrate how our martech product works for marketers with a simple tool on our website. Our product and ui team is involved but not our brand team – is this ok? How would brand fit into this?

  4. What are the must-haves in a tech marketing stack? We’re a fashion commerce site, bootstrapped and making close to Rs. 6 crore a year

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