Akasa Air

Who: New, low-cost carrier Akasa Air

Slogan: ‘It‘s Your Sky’ created by LK Saatchi & Saatchi

Brand identity: Created by 26FIVE India Lab. The fun and functional crew uniforms with sneakers created quite a stir. They were designed by Rajesh Pratap Singh, also the designer behind the Indigo uniforms.

(You may want to read this related story on the Vistara brand identity).