Building a challenger brand

After a stint in Unilever India, Shashank launched The Whole Truth, a range of premium protein products that have become hugely popular. We ran his story of building the brand and received so many mails from readers asking for a meetup. Here it is.

From product to packaging to communication, everything TWT does is the opposite of the big players. We put Shashank in the hot-seat and got him to answer questions about his lessons – from product, to storytelling, distribution to design.

The recording of this session will be available for attendees soon.

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Our Food is Screwed

Watch Shashank in this non-ad that broke the Internet.

You can follow him here on Twitter

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5 COMMENTS

    • Yes it is. Date and time mentioned above. Saturday, 20th March. 11 am to 12 noon. Rs. 300 fee to reserve your spot. Hope to see you there

        • Apologies Dawood. Time is mentioned on the image but we realise that it’s not clear enough. Have edited text. Yup, Zoom was added after you and a couple of other folks asked if the Meetup was online. Our bad – we need to exist our pandemic brain freeze 😩

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