Shashank Mehta on Building a challenger brand

After a stint in Unilever India, Shashank launched The Whole Truth, a range of premium protein products that have become hugely popular.

From product to packaging to communication, everything TWT does is the opposite of the big players. Shashank explains why this has worked well for him.

Join Meeta Malhotra, Founder, The Hard Copy on Saturday, 20th March, as she speaks to Shashank about building a D2C brand from scratch.

Our Food is Screwed

Until you can chat with him at the THC Pro meetup, watch Shashank in this non-ad that broke the Internet.

You can follow him on Twitter

Registration for this event will open in a couple of weeks and of course, we’ll be in touch to let you know and ask you for your questions.

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