After a stint in Unilever India, Shashank launched The Whole Truth, a range of premium protein products that have become hugely popular. We ran his story of building the brand and received so many mails from readers asking for a meetup. Here it is.
From product to packaging to communication, everything TWT does is the opposite of the big players. We put Shashank in the hot-seat and got him to answer questions about his lessons – from product, to storytelling, distribution to design.
The recording of this session will be available for attendees soon.
Our Food is Screwed
Watch Shashank in this non-ad that broke the Internet.
You can follow him here on Twitter