1. Have just ordered some bars. Love this brand’s philosophy. Big cos have to realise that they cannot fool all of the people all of the time now

  2. Very good listen in brand building – the basics that any brand should start with. Cant copy the big guys. You dont have their resources. Find your own playing field

  3. This approach is OK to go from 0 to 1, I would love to know what happens when they go to big retail. Will they also get Shah Rukh Khan?

  4. I have been following their journey and it is incredible and it is such a great template for upcoming clean food brands, personally I’m building my food brand taking a lot of inspiration from them, and I agree what Shahank says about Retail, it is cash intensive and if you don’t do it right you might chock your cash flows big time, this I am learning the hard way.

  5. Really revealing and insightful article here. Haven’t come across another site that covers the stuff that you do – thanks for your work!

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