THC Tastemaker

Bullet Journal by Leuchtturm1917

Lulu Raghavan, Vice-President APAC, Landor & Fitch, recommends you start your journalling journey with the Bullet Journal that has been described as “a mindfulness practice disguised as a productivity system.”

Closed and open journal with pen and list of daily tasks

Recommended by: Lulu Raghavan

Lulu Raghavan is a brand and design evangelist. She rose through the ranks at Landor & Fitch, one of the world’s leading brand consultancies and is currently Vice President APAC. She is a huge advocate for women in leadership and is a self-proclaimed personal growth junkie. She writes a weekly newsletter, the archives of which can be found on her personal website.

Price: GBP 25.50 + Shipping

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Why Lulu recommends this

I had six hours to kill during transit at Zurich airport last month, en route to Italy for my summer vacation. I spent a few hours mindlessly strolling in one of the terminals that had a wide variety of luxury brand stores, with well-curated and alluring store fronts. Their price tags gave me sticker shock and I found myself gravitating to the shop which probably had the cheapest products in the airport – the book store! Just the week prior I had promised myself that I would not buy any more books for at least a few months. I had to use all my willpower not to succumb to the many provocative book titles that were calling out to me!

While I succeeded in not buying any books, it was love at first sight for me when I saw a baby pink-coloured Leuchtturm1917 Bullet Journal.

Leuchtturm is a hundred year old German brand of high quality stationery run by generations of the same family, now in the fourth generation. I didn’t even need to touch and feel the book or look inside to know how transformational it was going to be for me. I’d read extensively about Bullet Journaling but hadn’t yet given it a go. It is best described as “a mindfulness practice disguised as a productivity system.” After my vacation, I was going to start an exciting new role at work to which I had been promoted, so the timing was perfect. Before I knew it, I was the proud owner of my first BuJo.

The Lecuhtturm1917 is no ordinary journal. The ink-proof paper feels super smooth when you stroke it. The book lies flat so you can write comfortably. The smart dot-grid on each page is a canvas for your creativity and the possibilities of how you use pages are endless (do a search on Pinterest for some quick inspiration!). You can set your “Intentions” on the third page of the diary. This sets the tone of how you will live each day with intentionality. Some of mine include “Be grateful for all the abundance you have” and “More solitude and silence.”

An index page allows you to easily find your notes on a particular topic. The Future Log, Monthly Plan and Daily Plan allow you to imagine the end results first and then work backwards to achieving mini goals towards the big goals every day. There are three bookmark ribbons which allow you to flip to favourite pages easily. The paper is sustainably sourced and there’s even a companion app for those more digitally inclined!

I’ve been using it for three weeks now and the biggest reward has been my sense of accomplishment every day! Leuchtturms are not cheap, but worth every rupee.


  1. I hadn’t heard of this and looked it up – sounds amazing. Sadly shipping to India is just exorbitant so will to ask a friend to bring

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