Marketing Metrics for Founders. (Part 1: < 20 crores)

“As a founder, what marketing metrics should I focus on?”

Many of you have asked us this question over the years

We teamed up with someone who knows a thing or three about the topic – Arindam Paul, Chief Business Officer at Atomberg. 

Arindam’s tweet threads for marketers are legendary and together, we present a three-part series to help founders who are scaling their businesses.

We hope you find this series useful, and would love to hear from you on what you thought of them. If you are monitoring a metric we’ve left out, do add in the comments so other founders can benefit.

Congratulations on embarking on the immensely challenging and rewarding journey of entrepreneurship and do invite us to your IPO party!

Metrics that Matter

Regardless of where you are on the sub-20 crore journey – be it just a year in with a fledgeling company, halfway there or hitting the inflection point of 20cr – these metrics are critical for you.

Dive Deeper 

Unsure how to calculate a metric? Want more details about a tip shared above? Here are the full Twitter / X threads written by Arindam, referenced in the cards above.

(Note: Some threads are sub-threads, ie, the original thread might be about a larger topic. Feel free to scroll up and start reading the thread from the beginning)

[1] Calculating CAC & LTV, and the relationship between the two

[2] Various brand strength metrics

[3] Building separate prospecting and remarketing campaigns, and other paid social tips

[4] Importance of landing pages & creatives for paid campaigns

[5] Social media metrics to track: Optimisation, funnel and overall

[6] The basics of running ads on Amazon and succeeding

[7] Calculating Amazon-specific metrics: Share of brand searches, ad-driven sales percentage, and more

[8] Sources of free data: Keyword planner, competitor reviews, Meta / Google ad dashboards, and more.