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The Hard Copy

Deepak Gopalakrishnan

Deepak ‘Chuck’ Gopalakrishnan lives in Mumbai and has spent a decade working in the digital marketing world. When not writing, he spends his time annoying his cats, listening to metal, cycling and writing bios of himself in third person. He has an irrational love for cold water and Tabasco.

cartoon with man and woman talkning about content marketing
Insights - Brand & Marketing

5 Cardinal Sins of Content Marketing

Deepak Gopalakrishnan June 25, 2024July 3, 2024 5  min read
Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)

Deepak Gopalakrishnan May 27, 2024May 27, 2024 3  min read
Marketing Metrics for Founders. (Part 3: >100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 3: >100 cr)

Deepak Gopalakrishnan May 27, 2024May 29, 2024 2  min read
3 measuring tapes purple, pink, green
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 1: < 20 crores)

Deepak Gopalakrishnan October 17, 2023May 7, 2024 3  min read
Abstract people silhouettes against glass, 3D generated image
Community - Marketing for Founders

How to Evaluate Events

Deepak Gopalakrishnan May 31, 2023June 7, 2023 3  min read
How Kuku FM got “non-English speaking” India to pay for subscription
Case Studies - Brand & Marketing

How Kuku FM got “non-English speaking” India to pay for subscription

Deepak Gopalakrishnan February 22, 2023February 28, 2023 5  min read
Metaverse concert by Boat on Loka app, showing avatars of one female performer and many people dancing in the audience
Case Studies - Brand & Marketing

What boAt & Digitas Learnt After Hosting a Concert in the Metaverse

Deepak Gopalakrishnan October 31, 2022November 10, 2022 5  min read
Illustration of mobile phones with ecommerce shoppers
Insights - Brand & Marketing - Marketing for Founders

Cracking Marketplaces Part 2: Monitoring the Right Metrics

Deepak Gopalakrishnan July 26, 2022May 7, 2024 2  min read
Illustration of different ecommerce actions
Insights - Brand & Marketing - Marketing for Founders

Cracking Marketplaces Part 1: How to Scale Revenue

Deepak Gopalakrishnan July 26, 2022May 7, 2024 4  min read
Sleepy Owl coffee and merchandise
Case Studies - Brand & Marketing

What’s Brewing at Sleepy Owl?

Deepak Gopalakrishnan June 26, 2022July 20, 2022 4  min read
2 Dogs and Cat in HUFT products
Case Studies - Brand & Marketing

Heads Up For Tails: Building a Brand in an Unbranded Industry

Deepak Gopalakrishnan May 4, 2022June 15, 2022 6  min read
Dunzo brand building case study
Case Studies - Brand & Marketing - Packaging

The Dunzo Playbook: 5 Secrets to Brand Love

Deepak Gopalakrishnan February 16, 2022March 2, 2022 7  min read

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