Case Studies - Packaging

Samsung’s New Out-of-the-Box Packaging

The eco-friendly packs can be made into different household items, including a cat-house

We have all despaired at the enormous amount of packaging material that accompanies a large purchase, especially household goods. Samsung has found an interesting solution to this.

Earlier this year, Samsung won the CES 2020 Innovation Award for its eco-packaging concept. The company has announced that it will use this new eco-friendly packaging across its Lifestyle TV product portfolio, in an effort to reduce its environmental footprint. TV models, The Serif, The Frame and The Sero will now come in the new packaging.

Made from eco-friendly corrugated cardboard, each Eco-Packaging cardboard box will be printed with a special dot matrix pattern. When the box is opened out flat, the pattern can be used as a guide to create a range of different objects for the home by cutting and reassembling the box.

Currently available designs include a TV console, a storage box, a magazine rack and our absolute favourite – a cat house!

Samsung’s new TV packaging can be made into a magazine rack

The company says that the sturdy nature of the cardboard makes it suitable for constructing a range of different objects. Samsung provides instructions for the design and assembly of different objects via a QR code located on the box, as well as an accompanying instruction manual.

The Samsung Dezeen Contest

Samsung has tied up with British lifestyle publication Dezeen to hold a global design competition, where the two companies will award the most unique and practical designs and include them in Samsung’s eco-packaging manual.

The winner of the competition will receive a top prize of $10,000, the runner up will receive $5,000 and third place will receive $3,000. The fourth and fifth placed entrants will receive $1,000 each. Deadline for entries is 29 May, 2020.

More details about the competition can be found here

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