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naming

Pink zepto logo on purple background
Case Studies - Brand & Marketing

How Landor & Fitch Named Zepto

Lulu RaghavanManil Dodani September 21, 2022October 6, 2022 4  min read
Deciding between corporate and product brand
Insights - Brand & Marketing

Corporate vs Product Brands: A Decision Framework

Meeta Malhotra November 17, 2021December 2, 2021 6  min read
Clubhouse changes name to Shortcut
Insights - Brand & Marketing

Clubhouse Forced to Change Name

Team THC August 2, 2021August 17, 2021 2  min read
Reckitt Photoshopped Instagram
Insights - Design & Product

Changing Brand Names in a Digital World

Team THC March 24, 2021June 21, 2022 4  min read

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