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The Hard Copy

Meeta Malhotra

Meeta is Founder of The Hard Copy and works at the intersection of design, brand and technology.
She has had a long career in brand and design consulting and is most recently known for not heeding sensible advice about media businesses.

Kotak CMO with Kotak Logo and text that says Kona Kona Kotak
Case Studies - Brand & Marketing - Financial Services

How Kotak Built a Powerful Banking Brand

Meeta Malhotra January 16, 2024March 14, 2024 5  min read
Installation of a peruvian derity made with everyday objects
Community

Why You Should Go to the Kochi Biennale 2023

Meeta Malhotra January 25, 2023February 8, 2023 4  min read
How the Vistara Brand Identity was Created
Case Studies - Brand Design

How the Vistara Brand Identity was Created

Meeta Malhotra December 7, 2022August 17, 2023 5  min read
Secret of Wordle's Success
Insights - Brand & Marketing

Wordle’s Viral Success is Based on Design

Meeta Malhotra January 18, 2022February 2, 2022 4  min read
Deciding between corporate and product brand
Insights - Brand & Marketing

Corporate vs Product Brands: A Decision Framework

Meeta Malhotra November 17, 2021December 2, 2021 6  min read
In Conversation with Sir Martin Sorrell, Founder, S4 Capital
Insights - Brand & Marketing

In Conversation with Sir Martin Sorrell, Founder, S4 Capital

Meeta Malhotra March 30, 2021April 8, 2021 7  min read
Andy Budd on What Clients Really Want
Community

Andy Budd on What Clients Really Want

Meeta Malhotra October 10, 2020February 3, 2021 8  min read
The Dos and Don’ts of Creative Pitches In a Covid World
Community

The Dos and Don’ts of Creative Pitches In a Covid World

Meeta Malhotra September 16, 2020May 5, 2021 3  min read
Design-in-Tech: Where We Came From
Insights - Design & Product

Design-in-Tech: Where We Came From

Meeta Malhotra March 28, 2020February 3, 2021 4  min read
Jan Chipchase, Founder, Studio D, on his Unique Research Methodology
Profiles

Jan Chipchase, Founder, Studio D, on his Unique Research Methodology

Meeta Malhotra January 25, 2020June 21, 2020 4  min read
Jack Morgan, Design Lead, Duolingo, on Solving the World’s Biggest Problems
Profiles

Jack Morgan, Design Lead, Duolingo, on Solving the World’s Biggest Problems

Meeta Malhotra January 11, 2020September 5, 2022 4  min read

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