Tag: naming

Pink zepto logo on purple background

How Landor & Fitch Named Zepto

Lulu RaghavanManil Dodani — 5 min read
Deciding between corporate and product brand

Corporate vs Product Brands: A Decision Framework

Meeta Malhotra — 7 min read
Clubhouse changes name to Shortcut

Clubhouse Forced to Change Name

Team THC — 2 min read
Reckitt Photoshopped Instagram

Changing Brand Names in a Digital World

Team THC — 4 min read

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