Tag: naming

Deciding between corporate and product brand

Corporate vs Product Brands: A Decision Framework

Meeta Malhotra — 7 min read
Clubhouse changes name to Shortcut

Clubhouse Forced to Change Name

Team THC — 2 min read
Reckitt Photoshopped Instagram

Changing Brand Names in a Digital World

Team THC — 4 min read

Latest

The Hard Copy
The Hard Copy is a resource for building and growing digital–first brands. Sign up to get case studies and advice in your inbox every week.
© 2021 The Hard Copy