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The Hard Copy

Brand & Marketing

Case studies from new and established brands, with growth tips and granular marketing advice that have delivered results

Pink zepto logo on purple background
Case Studies - Brand & Marketing

How Landor & Fitch Named Zepto

Lulu RaghavanManil Dodani September 21, 2022October 6, 2022 4  min read
Group of women different body shapes and sizes sitting and laughing while wearing sports clothes
Case Studies - Brand & Marketing

How BlissClub is Filling the Vacuum for Women’s Activewear in India

Gowri N Kishore September 14, 2022October 6, 2022 5  min read
Range shot of Chaayos tea packs, including chai masala, adrak elaichi. turmeric, herbal and instant, with glass full of tea
Case Studies - Brand & Marketing - Packaging

The Chaayos Cup of Desi Success

Team THC August 23, 2022September 14, 2022 4  min read
Sleepy Owl coffee and merchandise
Case Studies - Brand & Marketing

What’s Brewing at Sleepy Owl?

Deepak Gopalakrishnan June 26, 2022July 20, 2022 4  min read
The Making of The Unfiltered Tour
Case Studies - Brand & Marketing - Product Design

The Making of The Unfiltered Tour

Team THC June 21, 2022July 7, 2022 5  min read
2 Dogs and Cat in HUFT products
Case Studies - Brand & Marketing

Heads Up For Tails: Building a Brand in an Unbranded Industry

Deepak Gopalakrishnan May 4, 2022June 15, 2022 6  min read
Landscape with Oyo and Twitter logos
Case Studies - Brand & Marketing

Paper to Pixels: How OYO Increased Brand Consideration

Team THC April 6, 2022May 3, 2022 6  min read
Pasta box design D2C
Case Studies - Brand & Marketing

So Wicked, it’s Gud

Team THC February 23, 2022March 9, 2022 6  min read
Dunzo brand building case study
Case Studies - Brand & Marketing - Packaging

The Dunzo Playbook: 5 Secrets to Brand Love

Deepak Gopalakrishnan February 16, 2022March 2, 2022 7  min read
D2C marketing Case study
Case Studies - Brand & Marketing

How Atomberg is Fanning a New Wave in Home Appliances

Team THC November 23, 2021December 15, 2021 7  min read
D2C Wellness Brand for Millennials
Case Studies - Brand & Marketing - Brand Design

Kapiva’s Recipe for Modern Ayurveda

Team THC September 1, 2021September 16, 2021 5  min read
Sepoy& Co D2C Beverage Brand Case Study
Case Studies - Brand & Marketing - Packaging

Mixing it Up with Sepoy & Co.

Team THC August 18, 2021September 1, 2021 5  min read

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