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The Hard Copy

Brand & Marketing

Case studies from new and established brands, with growth tips and granular marketing advice that have delivered results

4 Perfora toothbrushes in front of round mirror
Case Studies - Brand & Marketing - Personal care

Can Perfora Disrupt Oral Care in India?

Sharath C George July 19, 2023January 6, 2024 6  min read
Image of box of cards from Cards Against work launched by Plum
Case Studies - Brand & Marketing - Industries - Financial Services

Why Plum Insurance Launched a Card Game

Gowri N Kishore July 19, 2023January 7, 2024 4  min read
Range of yoga bar products on a pink bacground
Case Studies - Brand & Marketing - Industries - Food & Beverage

Yoga Bar: A Contrarian Growth Story

Gowri N Kishore July 12, 2023January 7, 2024 5  min read
Front and back of a male model wearing an apron with new Licious logo
Case Studies - Brand & Marketing - Brand Design

Licious: Rebranding for the Love of Meat

Gowri N Kishore May 2, 2023May 17, 2023 5  min read
Baby lying on back wearing cloth diaper
Case Studies - Brand & Marketing

How SuperBottoms Is Building a New Category

Sharath C George April 11, 2023April 27, 2023 6  min read
iD Fresh Food: A Batter Way to Do Business
Case Studies - Brand & Marketing - Packaging

iD Fresh Food: A Batter Way to Do Business

Gowri N Kishore March 28, 2023October 19, 2023 5  min read
Tiffany Yellow Store Front Pop Up April Fools joke
Case Studies - Brand & Marketing

The Tiffany Turnaround

Team THC March 7, 2023March 23, 2023 3  min read
How Kuku FM got “non-English speaking” India to pay for subscription
Case Studies - Brand & Marketing

How Kuku FM got “non-English speaking” India to pay for subscription

Deepak Gopalakrishnan February 22, 2023February 28, 2023 5  min read
Image of Coinswitch AI avatar
Case Studies - Brand & Marketing

How Coinswitch Created Videos Using AI

Team THC January 18, 2023January 18, 2023 2  min read
Illustration of women, farmers and cows in an idyllic farm scene in pastel colours
Case Studies - Brand & Marketing

How Akshayakalpa Grew Through Word-of-Mouth

Gowri N Kishore November 15, 2022December 12, 2022 7  min read
Metaverse concert by Boat on Loka app, showing avatars of one female performer and many people dancing in the audience
Case Studies - Brand & Marketing

What boAt & Digitas Learnt After Hosting a Concert in the Metaverse

Deepak Gopalakrishnan October 31, 2022November 10, 2022 5  min read
Underwear model in open white shirt and black briefs standing next to Dixcy Scott logo
Case Studies - Brand & Marketing - Brand Design

Dixcy Scott: Addressing the Transitional Indian Man

Gowri N Kishore October 5, 2022October 13, 2022 6  min read

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