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A grid of 4 blue and red images showing GT Devanagari on signage and packaging
Insights - Design & Product

Creating an Equivalent Devanagari Typeface 

Team THC August 7, 2024August 28, 2024 4  min read
Photo of chaitanya rathi former coo of sula with icons of bottle and glass and sula logo
Insights - Brand & Marketing - Alcohol

In Conversation With Chaitanya Rathi, Former COO, Sula

Team THC July 30, 2024August 28, 2024 4  min read
grid of 6 faces - 4 women and 2 men from rural India
Case Studies - Brand & Marketing - Financial Services - Next Billion Stories

Rang De: Credit Where It’s Due

Team THC July 23, 2024August 7, 2024 5  min read
Coloured strips of different logos with a black rectangle in the center saying The Only Rebranding Guide You Will Ever Need
Insights - Brand & Marketing

The Only Rebranding Guide You Need

Team THC July 10, 2024July 10, 2024 11  min read
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Insights - Brand & Marketing

5 Cardinal Sins of Content Marketing

Deepak Gopalakrishnan June 25, 2024July 3, 2024 5  min read
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Insights - Brand & Marketing - Marketing for Founders

12 Key Consumer Trends in India

Team THC May 27, 2024June 18, 2024 5  min read
Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)

Deepak Gopalakrishnan May 27, 2024May 27, 2024 3  min read
Marketing Metrics for Founders. (Part 3: >100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 3: >100 cr)

Deepak Gopalakrishnan May 27, 2024May 29, 2024 2  min read
Photo of Tanuj Bhojwani in blue circle witjh text Adhbut India and mascot for
Insights - Design & Product

Tanuj Bhojwani, Head, people+ai, on India’s AI Future

Gowri N Kishore May 20, 2024June 18, 2024 5  min read
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Insights - Design & Product

How to Protect Your Logo

Team THC May 15, 2024May 22, 2024 5  min read
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Design & Product - Media

Experiments with AI: Khyati Trehan

Team THC May 8, 2024June 12, 2024 4  min read
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Consumer Insights - Fashion

Why are Affluent Indians Thrifting?

Gowri N Kishore March 20, 2024May 9, 2024 9  min read

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