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Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)

Congratulations – you’ve attained PMF. You have a business, and you mean business. To guide you through what’s next, THC teams up with Arindam Paul, CBO Atomberg, in part 2 of our series.

As a founder, what marketing metrics should I focus on?
We get that question a lot.

We teamed up with someone who knows a thing or three about the topic  – Arindam Paul, Chief Business Officer at Atomberg. Arindam’s tweet threads for marketers are legendary and together, we present a multi-part series to help founders who are scaling their businesses.

If your ARR is under Rs. 100 crores, we recommend you look through Part 1 first.

Congratulations on continuing your journey of building a company. By now you certainly have seen a thing or two, and we hope this resource adds to your rich bank of lived knowledge.

If you are monitoring a metric we’ve left out, do add in the comments so other founders can benefit.

Metrics that Matter

Whether you have just crossed the inflection point of 20 crore or raised your (valuation) bat as you’ve crossed a century – these metrics will be useful for you.

Dive Deeper 

Unsure how to calculate a metric? Want more details about a tip shared above? Here are the full Twitter / X threads written by Arindam, referenced in the cards above.

(Note: Some threads are sub-threads, ie, the original thread might be about a larger topic. Feel free to scroll up and start reading the thread from the beginning)

[1] Calculating LTV

[2] Customer retention metrics

[3] Marketplace metrics

[4] Social media metrics: Optimisation, funnel and overall

[5] Using Keyword Planner to determine brand strength

[6] GT metrics

[7] Brand consideration in GT metrics

[8] Weighted Distribution : Total Awareness[9] Building your own attribution model

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